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Smarty Template Engine Step by Step Tutorial

Smarty has focused on how to help you make an high-performance, scalability, security and future growth application.

JavaScript was designed to add interactivity to HTML pages

JavaScript’s official name is ECMAScript, which is developed and maintained by the ECMA International organization.

This is default featured slide 3 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.

This is default featured slide 4 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.

This is default featured slide 5 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.

Monday, 13 January 2014

33 examples of great meta descriptions for search

Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.
Here's a reminder of the important considerations for meta description writing with some examples. 
Ah meta descriptions… the last bastion of traditional marketing! The only cross-over point between marketing and search engine optimisation! The knife edge between beautiful branding and an online suicide note!
It’s been a long time since Google read the meta description tag and ranked your site accordingly. It is true that Yahoo & Bing do still pay some reference to it.
However, the real and most-misunderstood value in this important 156 characters of real estate is that it represents the first touchpoint with your brand to the world. 
Indeed in this world of split testing and persona development one thing is still for sure: everyone uses search. Whilst you may have the right RGB to attract the C suite executive through your site, presenting yourself ineffectively in the SERPs can still spell a disaster. 

What is it?

The meta description is the snippet that appears below the blue link in Google search. Words that matched the user query get pulled out in bold.
Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up.

The art of writing the meta description

The art to writing the meta description is a simple one, and one which the present day author may see akin to composing a tweet, with its strict character limit (156). 
There are some key elements to ensure you feature:
  1. Search Terms. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through.
  2. Brand message/strap line. An important differentiator in a crowded marketplace. Really, what sells you? Be honest now.
  3. Compelling marketing message. AHA! The last bastion of traditional marketing! Write something that markets the contents of this page.
  4. USPs/value adds/discounts/offers. 
  5. Make it unique. If you don’t, Google Webmaster Tools will tell you off! It must be unique to the contents of the page.
So here’s how you can put it together in 156 characters:
Search term relevant to page – why us – why now? Our name – why we’re the best 
Improvements here can obviously be measured (if measured in isolation) as increased click through rate.

What happens if you don’t write a meta description?

In the best case scenario Google’s automated system will pick up a useful string of text from the page which reads well and features search terms and helps encourage the click through.
In the worst case scenario Google will publish a suicide note. Or possibly even no meta description at all. What’s better: commercial suicide or a derelict store?!
Here are 33 examples of great meta descriptions (based on Google Zeitgeist 2012).

33 examples of great meta descriptions





























How To SEO Optimize Your Blogger Blog Titles For Higher Search Results

This is called "Blogger/blogspot Title Swapping". Swapping blogs title can help boost your position in search engine results page listing and also increase clickthroughs. From an SEO (Search Engine Optimization) perspective, page title is the most important element in your blog in terms of ranking well in search engines. If you look at your browser's title bar you will notice that Blogger's default templates display your blog title in front of each page or post title. So page title would normally be displayed as:
After swapping the blog title, it will be appearing like this:
This kind of placement will be also appearing in google search results. The reason why you should put post titles at the beginning is because users are more likely to search for specific post content rather than the actual name of your blog. So having the post titles at the beginning increases your chances of being found.

How to optimize blogger post titles

Step 1. log in to your Blogger Dashboard and go to Template > Edit HTML 
Step 2. Check the "Expand Widget Templates" checkbox
Step 3. Find (CTRL + F) this code:
<title><data:blog.pageTitle/></title>
Step 4. Replace the code above with this one:
 <b:if cond='data:blog.pageType == "item"'><title><data:blog.pageName/> |<data:blog.title/></title><b:else/><title><data:blog.pageTitle/></title> </b:if>
Step 5. Click Save Template and you are done. 

Article Writing: 6 Rules To Getting The Perfect Format

Six Steps To Perfection

The six steps must start with content and format. Let’s face it; you can have the perfect formula in effect from top to toe but if your content is bad, no one will ever know because no one will ever read it through. The perfect formula will start with short, crisp paragraphs for scan-ability factor.

1. KISS (Keep It Simple, Stupid)

If you can write short, informative paragraphs consisting of crisp sentences in everyday English, you have the first step down cold. Just remember KISS and you’ll be fine.

2. Seeing is Believing

Top Ten Article Writing Tips

The Best Article Writing Advice You’ll Ever Receive
You are our top source of information. That’s why we recently asked the EzineArticles Expert Author community this question:
What was the best piece of article writing advice you’ve ever received?
First, we collected loads of encouraging, motivating, and enlightening responses. Then, we selected the top ten that are paramount to your success as an Expert Author.
1. You Have to Start Somewhere!
“I was told just to write. My heart would do the rest and I would learn professional tips along the way … My writing pathway is now clear and moves forward … into the future.”
- Sandy Giles
“Just get started writing. Writing leads to more writing. Lethargy leads to no writing. The choice is yours.”
- Dr. Erica Goodstone

2. Find Inspiration and Encouragement Everywhere
“Take a cue from your children. When they want something, they will tell you directly with excitement, smiles, and motivating words and actions.”
- Terrance L. Weber
“‘C’mon, can’t you write a bit more?’ – my partner used to say this to me and it ultimately helped me to overcome procrastination :-)”
- Frederik Kreijmborg *
3. Find Your Groove and Motivation
“I’ve found that setting the mood helps … Of course, you have to research your topic, outline your story, or know what you are talking about, but once you’ve settled on the basic gist of the content, you have to get your mind in the right place. Crank up some mood music, light some scented candles or some incense. Take your laptop into the park. Do whatever it takes to control your settings so you are at ease, then let the words pour out. This is where the best, most fluid content comes from.”
- Miriam B. Medina
4. Offer Solutions
“Just offer what can be done to achieve what has been a challenge, provide a solution, and make readers’ lives easier. In a nutshell, you help them win and you will win!”
- Rahman Mehraby
5. Don’t Forget the Importance of Your Title
“Titles are incredibly important! Don’t give away the article in the title, but deliver in your article what you advertised in your title.”
- Shirley Slick
6. Keep it Concise
“The best advice for me was to keep my paragraphs under 5-sentences.”
- Lance Winslow
7. Writing Is a Multi-Step Process
“First, think about the problem your readers want to solve. Second, think about at least 6 ways the problem could be solved. Do the research. Third, think some more about the several ways there are to meet the reader’s needs. Fourth, sleep on it. Fifth, start writing with excitement and enthusiasm. Sixth, put it away and then do the editing tomorrow. Seventh. Done!”
- Terrance L. Weber
8. Allow Yourself Time to Review and Proofread
“Writing and editing are two different ‘zones.’ It’s not always easy to seamlessly transition from the creative storm that came up with all your ideas to the fine-tooth comb you need to make sure those ideas are clear, cohesive, and error-free. If you take the time to step away from a piece of writing and come back later for a final edit and review, you WILL catch mistakes you missed once you’ve given your brain time to refresh itself and relax … A better piece of writing is always worth the time.”
- CH James
9. Allow Your Articles to Evolve and Learn From Your Mistakes
“Come back to the article in a few months to see how it is performing … A great article evolves over time.”
- Scott Bateman
10. The Ultimate Words of Wisdom
“(1) Keep it simple, (2) less is more, and (3) do it now.”
- Jeff Herring

Top tips How to Write an Article in 20 Minutes

I don’t really want to spend more than 20 minutes a day on writing articles. And I spent no more than 20 minutes to write this article.
I realize this is writing blasphemy. Internet marketing is powered by content, and content is king. But when I have a daily schedule to post on and a business to run, I don’t have time to spend hours polishing every single blog post or writing 2,000-word articles.
Writing quickly doesn’t mean compromising on writing well, though. I’ve got seven tips to get you in and out of that composition box in twenty minutes – without sacrificing quality.

1. Keep an idea list.

When inspiration for a post strikes, scribble it down in a notebook or a word file. For many bloggers and content creators, finding the topic to write about takes up half the time. Keeping an idea list lets you leap in to a new post quickly when you’re ready to write.

2. Let your ideas incubate.

If you try to force yourself to come up with supporting information for your brilliant idea right away, it’s going to take ages. Let that topic sit for a few days, though, and you can add new ideas as they occurs to you – and when you’re ready to write, you’ll already have all the supporting info you need.

3. Edit before you start

You’ve probably got twice as many ideas as you need at this point, so it’s time to be brutal. Cut out any supporting idea that doesn’t fit with the main topic of the article. Remember, we’re talking about how to write an article in 20 minutes, not an epic. You can always use the ideas you don’t need for later posts.

4. Use bullet points

Bullet points, or numbered points like “10 Ways to Get More Subscribers”, can make writing an article a lot simpler in terms of organization because you no longer have to figure out transitions from one idea to the next. The great side benefit is that readers like lists; they’re easier for the eye to follow.

5. Keep it short

If you want to finish that article in 20 minutes, try to keep it under 500 words. Don’t feel like you’re skimping on quality content, either: this article is only about 500 words but it’s chockfull of information. Make every word count and you’ll save time without letting quality slip.

6. Come back later

If you find that you’re stuck, don’t try to force the words to come. Save the article and work on something else for awhile. If inspiration strikes, open up that document again. You can even switch from one blog post to another, spending a few minutes on each as ideas comes to you. It’s a huge time-saver.

7. Never save a good idea

It’s tempting, when you look through your list of ideas, to save the best ones for later because you think they’ll be easier to write. You don’t want to save time later, you want to save time now. Do the articles you know will come easily and make the most of that time.
Follow these simple steps and you’ll be on your way to brilliant articles in a fraction of the time. Share some of your favorite article writing tips in the comments!

What's backlink spam? Define spam Backlink?


Backlinking is a method that webmasters use to help increase their relevance on the internet, largely for Search Engine Optimization (SEO) purposes. It is understood that many major search engines rely on external links to websites to help rank their relevance (such as Google's Page Rank method). 

Unscrupulous webmasters will attempt to exploit this knowledge and attempt to artificially inflate their Page Rank by creating links back to their site in a variety of ways, such as signing up to forums, creating fake profiles and posting links in comment fields. 

Backlink spammers use automated bots to create profiles and post links, however Captcha does help with stem this problem considerably. 

Now, due to cheap labor in places like China and India, spammers also employ humans to do the work of robots in order to circumvent Captcha. In recent years, backlink spam has infiltrated almost every website on the planet. 

This is our fight. Spamerator.com was created as a single repository of backlink tracking data from several web publishers that have become inundated with backlink spam. Our ever-growing database is now open for you to use and prevent backlink spam on your site.
Implement Spamerator within your site now and prevent backlink spam from the source.

Three simple steps: how to get good backlinks

Three simple steps: how to get good backlinks
There’s a lot of turmoil in the world of link building. For years, many webmasters relied on spam and automated backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high quality backlinks to your site.

Step 1: forget robots and think like a human

No robots
Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool automatically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unfortunately, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
The age of fully automated link building with robots is over. If you want to succeed in the modern world of link building, you have to think and act like a human.
Step 2: find good target websites
Getting relevant links is the only sustainable link building strategy. The basis of a successful link building campaign are the websites that link to your site. Finding these sites can be difficult. It is easy if you have the right tools.
SEOprofiler offers a variety of powerful tools that help you to find good websites that should link to your website:
  • The competitor backlinks tool: websites that link to your competitors are websites that should link to your website. The competitor backlinks tool in SEOprofiler helps you to find these sites.
  • The keyword backlinks tool: backlinks from related web pages have a higher impact on your search engine rankings than backlinks from unrelated web pages. The keyword backlink tool in SEOprofiler helps you to find potential link partners that are related to the topic of your website.
  • The hub finder: web sites that link to more than one of your competitors are so-called hub sites. These sites help search engines to categorize your website. If search engines assign your website to the right category, your web pages will get higher rankings for keywords that are related to this category. The hub finder tool in SEOprofiler helps you to find these hub sites.
  • The link opportunity finder: the link opportunity finder tool in SEOprofiler automatically creates link related search queries and it automatically retrieves the results for these queries. You will get good link partner suggestions as quickly and efficiently as possible.
    For example, you will find related blogs that can write about your company or your products. Just like all other link tools in SEOprofiler, the link opportunity finder in SEOprofiler is integrated with the backlink manager to make it as easy as possible to keep track of your link building activities.
Powerful link building tools
Do not use the PageRank of website to judge the quality of a website. Use common sense. Has the content been created by real people? Are the ads on the website reputable? Does the website list contact information? Further information on how to judge the quality of a website can be found here.
Step 3: get the backlink
Find a reason to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you contribute unique content to the other website?
Write a personal message and let the other webmaster know that you are a real human being. Try to form a relationship. Tips can be found here.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps track of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as efficiently as possible:
Manage your backlinks
This time, it’s personal
If you want to make sure that your links lead to long-term rankings, it is very important that you build links like a human being. Focus on relevance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated
2. Search engine news and articles of the week
Google's John Mueller: you don't have to react to all manual actions
On Google+, Google's John Mueller said: "That generally means that we're not counting some of those links in the way that we might have in the past. [...]

If you're not aware of the specifics, remember that we're essentially ignoring those links, so the rest of your site, and the other natural links, will be used as before. In short, you don't need to take action, but if you're aware of specifics, it's always good to clean up the issues directly too."
Editor's note: John Mueller basically says that Google can detect bad backlinks and that it's not necessary to use the disavow links tool.


John MuellerGoogle’s John Mueller: URL citations can help pages get indexed
"In a Q&A session on Google Hangouts, Google’s John Mueller said that Google uses unlinked URL citations to find new websites. [...] But our goal here isn’t necessarily to pass any PageRank, which we don’t do with those kinds of links."


Official Bing information: how not to build backlinks
"Duane Forrester, Senior Product Manager at Bing, explained how you should not build links to your website."


StatisticsThe latest search engine statistics
"Google Sites led the U.S. explicit core search market in August with 66.9 percent market share, followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.4 percent (up 0.1 percentage points). Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).

19.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 12.8 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 489 million and AOL, Inc. with 241 million (up 1 percent)."


Google query data disappearing at an unprecedented rate

"In mid-July, on average roughly 43% of Google organic search visits did not pass the user’s search query to the website receiving the visit. By the end of September, that figure may very well double. Currently, over 70% of search queries are not being provided. [...]

Some have pointed to the contradiction of Google continuing to pass queries for paid search clicks while increasingly hiding the same information from organic search as an indication their motive is to force marketers to pay to play."


The sad state of my search traffic after disavowing 35,000 links
"Shortly after Google released Penguin 2.0 in late May, my rankings started to drop. They dropped like a rock. [...] Other SEOs noticed similar effects after disavowing links. [...]

Immediately after this, I removed the disavow file from Google Webmaster Tools. [...] Even after removing the disavow file, my ranking never recovered. [...]

When you disavow your links, best to heed Google’s advice. Use with caution."
Editor's note: if you haven't actively spammed Google in the past, avoid Google's disavow links tool and focus on improving your website.


Search engine newslets 

  • Bing Ads now compatible with Google AdWords' enhanced campaigns.
  • Introducing the new Yahoo Answers.
  • Report: August 2013 ChannelAdvisor same store sales (SSS) for eBay, Amazon, Search and CSE (comparison shopping engines).
  • China's 3rd, 4th largest search engines merge.
3. Recommended resources
How to get a website health-check quickly and easily
Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The website audit tool in SEOprofiler automatically checks your web pages once per week. You will get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:
SEO website audit

How to Get High Quality Backlinks (Without Guest Posting)

You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them).
That much is clear.
But how do you find authoritative sites that might be interested in linking to you?
And how do you get them to actually add your link…without bribing them with a guest post, link exchange or cash?
Well, that’s exactly what I’m going to share with you in today’s blog post.
Because over the last few months I’ve been experimenting with a new link building strategy (“The Moving Man Method”)…
…and have some AMAZING results to share with you.

Let’s Start With a Case Study of The Moving Man Method in Action

Before I reveal the step-by-step plan that you can use to generate high quality backlinks to your site, I want to show you some real life results.
Using “The Moving Man Method” I recently scored links from…
A DA87 .edu site:
A PA81 resource page:
And several contextual links from relevant sites in the SEO and online marketing space, like this:
And this:
As this point you’re probably wondering, “How can I use this strategy to get more search engine traffic for my site?

The Step-By-Step System for Landing High Quality Backlinks With The Moving Man Method

There are 3 simple steps to follow to take advantage of “The Moving Man Method”.
Step 1: Find sites or resources that have changed names, shut down, or moved.
Step 2: Find sites linking to the old page.
Step 3: Give them a heads up about their outdated link.
And you’re set.
Now it’s time to break down each step in detail.

Step #1: Find Outdated Resources

Your first step is to find sites in your industry that have:
  • Changed names
  • Moved to a new URL
  • Stopped offering a service
  • Stopped updating a resource
  • Shut down
How about an example?
You probably heard that SEOMoz recently changed their name to Moz (and moved their site from SEOmoz.org to Moz.com):
After I heard the news, I realized that this was a PERFECT opportunity to reach out to the hundreds of sites still linking to the old, SEOMoz.org URLs.
“Wait, How Is This Different Than Broken Link Building?”
For one, the links aren’t actually broken.
Sure, that SEOMoz.org link IS technically working (it redirects to Moz.com)…
…but  the link points to the old URL and the anchor text has the site’s old name. Which means it’s out of date.
I also executed this same strategy with Blue Glass, an SEO agency that shut their doors a few months back.
Even though their site doesn’t have any content (except a “for sale” page):
Check My Links doesn’t mark links to Blue Glass as broken (broken links are in red):

How To Find Moving Man Opportunities

There are a two simple ways to find outdated resources that you can tap into:
1. Keep an eye out for sites in your industry that rebrand or change names.
As you probably know, SEOMoz wasn’t the first company in the history of business to rebrand…
…and they won’t be the last.
In fact, dozens of businesses change their name or move to a new domain every single day.
For example, I just did a quick search for “health rebrand” in PRWeb (most businesses announce their name change using a press release):
And found this press release:
Sure enough, the health center’s old URL has a nice dofollow link from Idaho.gov:
For example, I just did a quick search for “rebrands as” in Google News:
And found dozens of businesses that recently rebranded with a new name or moved to a new URL.
Including sites in the insurance and finance space:
The tech and mobile industry:
And the marketing niche:
As you can see, this strategy works no matter what industry you happen to be in (even a “boring” one).
2. Use search strings to find site features that no longer exist.
Sometimes — for one reason or another — a business shuts down a feature on their site (like Google recently did with Google Reader).
And some of these features used to be REALLY popular back in their heyday…
…which means they accumulated a lot of backlinks from authority sites.
But instead of deleting the page that hosted the service…businesses tend to set up a “service no longer available” page like this:
Which means you can search for them :-)
Here are some search strings that you can use:
  • “service not available”
  • “page no longer exists”
  • “this website is no longer updated”
  • “this page is no longer updated”
  • “no longer available”
  • “website closed”
  • “service no longer available”
To show you how easy and powerful this technique is, I just did a 2-minute Google search for “this page no longer exists”:
And found this PA47 page from Michigan State University:
This page — and the other pages that used to be on this subdomain — have authority backlinks from:
  • Wikipedia
  • About.com
  • EPA.gov
  • And a handful of authoritative .edu and .gov sites.
Again, when you use a broken link checker on links to that page, they show up as working…
Kind of Broken Link
…even though, as you saw, the resource is long gone.
How can you squeeze the most SEO value from these outdated resources?
Keep reading.

Step #2: Find Sites Linking to the Old Resource

This step is important:
Now that you’ve found a site that recently re-branded or a site feature that’s no longer there, it’s time to find the links pointing to that page.
Just grab the URL of the outdated resource and put it into your backlink checking tool of choice (I’m using ahrefs in this example):
Site Explorer
And export all of the backlinks pointing to that page or site to an Excel spreadsheet or Google Doc:
Exported Backlinks
When you do, you’ll have a spreadsheet with fistfuls of link opportunities:
Link Opportunities
Once you have your link opportunities in hand, it’s time to be a Moving Man :-)

Step #3: Reach Out and Get Your Links

Your last step is to reach out to all of the people that still link to the outdated resource.
You want to give them a quick heads up about their outdated link…and gently suggest that they add your link to their site.
I tested a few different outreach email scripts for my Moz/BlueGlass campaign. Here’s the one that worked best:
Outreach Email Script
And because I added value to their site twice — once from the heads up about their outdated link and again by showing them my valuable resource — people were more than happy to add my link to their page:
Email Response
That’s all there is to it :-)

The Bottom Line

If you got some value from this post, leave a comment below.
I want to hear how YOU plan on using The Moving Man Method to add some juice to your SEO campaigns.
Are you going to find rebranded businesses in your space? Or look for closed website features?
Or maybe you’ve tried something similar before.
Either way, write a comment in the section below right now.