GLOSSARY OF TERMS

Algorithm: 

An algorithm is a complicated mathematical formula or process that can be used 

to solve problems or make decisions. In the context  of SEO, an algorithm 

generally refers to the rules which apply to search engines and other software 

when assigning a rank or a particular value to a site. Google follows it’s own 

algorithm for PageRank, while Alexa follows its own algorithm for the Alexa 

ranking. 

Anchor text: 

Anchor text refers to the text used in a link, withwhich one site links to another. 

The anchor text is usually underlined, and when clicked on, takes the visitor to 

another page. 

Automated submission(s): 

Automated submissions are directory submissions that are made using some 

software rather than being made manually. With automated software, thousands 

of submissions can be made at the same time. This is not recommended since 

categories are best selected manually. 

Backlink(s): 

Backlinks very simply mean links pointing to a site from external sources, not 

from pages within the site. 

Ban/banned: 

A 'banned' site is one that has been blocked by the search engines. If a site is 

found to have disregarded certain search engine guidelines, it would be banned, 

thus eliminating it from search results. A further consequence of this ban is that 

the site will not receive any traffic from that particular search engine that has 

banned it. 

Blog: 

Blogs are online journals or diaries. Blog entries, like journal entries, are made 

with the corresponding dates.

Captcha: 

A 'captcha' is a visual identification code made up of either numbers or alphabets 

and usually presented in a distorted way, to make it hard for automated software 

to decipher. Captcha are usually contained in small boxesand placed below sign-up forms, to ensure that details are entered by humans  and not through 

machines. 

Conversion: 

A conversion refers to the process of converting a website visitor into a client. 

Crawler(s): 

A crawler is a type of software program sent out by thesearch engines that 

'crawls' or navigates the web through links, visiting  websites and storing bits of 

information about each site. Search engines value and categorize sites based on 

these bits of information collected by the crawlers.Crawlers are also referred to 

as 'robots', 'bots' or 'spiders'. 

Database: 

A database is an index or a store of all records. When used in SEO, the term 

‘database’ is used to refer to a search engine’s index,  which contains information 

collected by its search spiders. 

Deep linking, Deep submitting: 

The process of submitting an inner page URL of a website, rather than just the 

homepage URL. Most directories only accept the homepage URL, however, there 

are a few that also allow deep linking. For example, if deep linking is allowed in 

a directory, instead of just entering the homepage URL(http://www.abc.com) 

you will be allowed to enter an inner page like 

http://www.abc.com/category/deep-linking. 

Directory: 

A directory is a list of businesses, individuals or  services, usually arranged by 

categories. Web directories or online directories are  those directories that list 

websites according to a few broad categories. Some of these categories include 

arts, business, computer, internet, home, shopping and travel. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

Hit(s): 

The number of times a website or a web page has been accessed for downloads 

or retrieval of files, images, etc. from a web server. 

Homepage: 

A homepage is the main page of a website from where onecan navigate to other 

pages of the site, if any. 

HTML: 

Stands for Hyper Text Markup Language. HTML is the coding language that is 

used to create websites or web pages. 

Hyperlink(s): 

A hyperlink is a technical name given for a link. Hyperlinks connect web pages 

or websites to one another. 

Inbound link(s): 

Inbound links are those links that come to a site fromexternal sources. They are 

also known as backlinks. Links to a page from within thesame site are not 

considered to be inbound links. 

Index: 

A search engine's database in which information about each site as collected by 

the spiders or crawlers are stored, is known as its  index. Indexing is the process 

by which these crawlers navigate and collect informationfrom each site they 

visit. 

Internal link(s): 

Internal links are all the links that are found within a site, connecting one page to 

another. A well-developed internal linking system is  not only beneficial to web 

users, but also to the search engines as it makes the  website user-friendly and 

easily navigable. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

JavaScript: 

JavaScript is a type of programming language. Search engines cannot read 

JavaScript and thus will be unable to index a site if the links are JavaScript 

generated. 

Key phrase(s): 

A phrase made up of specific keywords is known as a key phrase. 

Keyword(s): 

A keyword or key term is one that is most likely tobe used when a user searches 

for a site. Basically it is a term that can be instantly associated with a site. 

Keyword density: 

Keyword density refers to the frequency with which a  particular keyword is 

repeated in a single page or website, usually represented as a percentage. For 

example if there’s a total of 1000 words in a page and a keyword is repeated 100 

times, the keyword density of that page would be 10%. 

Keyword stuffing: 

Keyword stuffing refers to the excessive use of keywords within the content of a 

page or website, such that the content loses its meaning. 

Link building: 

Link building is the process by which backlinks to asite are obtained. The higher 

the number of quality backlinks from relevant sites, the higher will be the 

PageRank of that site. 

Link farm(s): 

A link farm consists of thousands of links to websites, with no kind of editorial 

review in place when links are submitted. Link farms existed solely for the 

purpose of increasing the number of inbound links toa site, however, at present, 

links farms are given no value by the search engines. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

Link popularity: 

Link popularity refers to the number of links pointing to a site. The more the 

number of links from other sites, the more will be the value attributed to the site 

by the search engines. However it's not just the quantity but also the quality of 

the links that matter. 

Link(s): 

A link is any part of a web page - either an image, a word, a phrase or graphics 

which when clicked on, takes the user to another page  or another site. Links 

connect websites and web pages together. 

Manual directory: 

A manual directory is one where a human editor goes through the sites that have 

been submitted to ascertain whether or not they fit the directory's criteria for 

acceptance. 

Manual submission(s): 

Manual submissions refer to the task of having a website, blog or article 

submitted to an online directory by a human being as opposed to automated 

submissions which are made by machines. 

META tag(s): 

A Meta tag is a part of the HTML code of a website. These Meta tags are included 

in the code for search engine spiders that read and assess the relevance of the site 

based on these tags. They are not visible to general website visitors, unless 

viewed in the HTML code. The importance of having Meta tags has declined in 

recent years. 

Mirror site(s): 

Mirror sites are sites that have the exact same structure and content of another 

site, although these sites may be hosted on differentservers. These kinds of sites 

cannot be submitted to directories. 

Outbound link(s): 

The opposite of inbound links, outbound inks are links that are sent out from a 

site to another. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

PageRank: 

PageRank (PR) is a method devised by Google to assess the importance of a web 

page based on it’s inbound links. The PageRank is assigned on a scale of 1 - 10. 

Page view(s): 

The total number of times a web page has been viewed,  including repeat views 

by the same visitor. 

Query: 

Queries are the words or phrases entered into the search box of the search 

engines in order to find relevant results. 

Reciprocal linking: 

Reciprocal linking also known as link exchange, is the process by which two sites 

link to one another, i.e., site A links to site B and site B links back to site A. 

Redirect: 

A redirect is the process whereby a website visitor  is automatically sent to 

another web page or site, without having clicked on anylink. 

Resubmission(s): 

The process of submitting a website again either to an  online directory or to a 

search engine, is known as resubmitting or resubmission. Resubmitting a website 

is not encouraged since directories and search engines maintain a permanent 

record of the sites that have been previously submitted. 

Search Engine: 

A search engine is a software program that searches for the specific keywords or 

queries entered by a user and returns relevant results.A few of the most popular 

search engines are Google, Yahoo!, MSN and Lycos. 

SEO/Search Engine Optimization: 

Search Engine Optimization (SEO) is the process of creating a website in such a 

way that it achieves a high search engine ranking. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

A very complicated process, it involves both on-page  optimization, i.e., making 

the website user-friendly and search-engine friendly, as well as off-page 

optimization which involves building relevant links tothe website. 

SERP: 

Abbreviation for Search Engine Ranking Position, i.e.,the rank of a website on a 

search engine. 

Spam: 

Spam could refer to a large amount of unsolicited junkmail or messages, or to 

excessive repetition and irrelevant content on a web page. 

Spider(s): 

Another term for 'crawler'; a software designed by search engines to navigate the 

web and gather information about each site visited. 

Submission(s): 

The process of submitting a website to a directory or search engine. 

Target audience: 

A particular segment of web users that a product or service specifically targets. 

Theme: 

The main focus or essence of a website or a web page. 

Title: 

A title is a small description about a website. Usually not more than 4-7 words 

long, a title should always be a meaningful phrase, not one that is stuffed with 

keywords. 

Traffic: 

Traffic is a term used to refer to the visitors to a website. 

Save time in having your website manually submitted to a hand-picked list of quality web directories. 

URL: 

URL stands for Universal Resource Locater. In simple terms the URL is the 

domain name of a website 

Visibility: 

Visibility refers to online presence, especially onsearch engines. A website with 

good visibility is one that ranks high on the search engines. 

Visitor(s): 

Visitors refer to the people who have stopped by or ‘visited’ a website.

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TYPES OF DIRECTORIES

TYPES OF DIRECTORIES 

There are all kinds of directories available online, some that cater to specific
websites and other that cater to just about any website under the sun. Depending
on the service or product you provide and also on theaudience you want to
target, you can choose a particular or a few directories into which to submit your
site. The choices are plenty. The most popular types  of online directories are
listed as under:

General Directories: 

General directories are those web directories that accept all kinds of sites. They
have a wide variety of categories and sub categories under which websites can
be listed. Common categories that can be found in these directories include art,
business, computers, finance, Internet, health, home, shopping, sports and travel
among many others. The categories are listed in alphabetical order.

Niche Directories: 

Niche directories as the name suggests are topic-specific directories that are
created for the purpose of listing only those websites that cater to the main theme
or topic of that directory. For example, a shopping directory would list only
those websites that offer products or are eCommerce websites.
It is always a good idea to have your site submitted to a niche directory if it is in
keeping with the theme of your site, as you could receive extremely relevant
backlinks, thus adding to the value assigned to your site by the search engines.
Screenshot example of a niche directory - a shopping directory:

Regional Directories: 

Regional directories are those directories that combine some of the features of
general directories with some other features of nichedirectories. Since regional
directories are area-specific, pertaining only to a particular geographic location,
they could be considered to be ‘niche directories’  while at the same time, since
they accept different kinds of websites and comprise  a wide range of categories,
they could also be considered ‘general directories’.
Regional directories allow only those sites to be listed that deal with products or
services pertaining to a particular area or region. Hence, if your business or
website caters to a particular geographical area, it would  be wise to have the
same listed in a regional directory for that area. This would not only provide
relevant backlinks to your website, but it will also allow you to get directly in
touch with your target audience.
Below is a screenshot of a regional directory – a directory of Singapore listings:

Blog Directories: 

One of the newer types of web directories available online is the  blogdirectory
which lists blogs instead of websites. They could begeneral, niche or regional in
nature depending on the types of blogs listed under them.
The growing popularity of blogs and blogging in recent years lead to the creation
of blog directories that mainly act as a resource for bloggers.
Screenshot example of a blog directory:

Bid or Bidding Directories: 

Bid or bidding directories are those directories which require website owners to
place bids in order to get sites listed in these directories. The bids usually start
from as low as $1 with which one can expect to get listed in these directories.
However, in order to be listed on top of a particular category in a directory, you
would have to make the highest bid.
Often, high expenses are incurred on getting a website to be listed on top of a
particular category in a bidding directory. These directories aren’t very popular
for the same reason. However, they do continue to be used by some who believe
that the exposure gained as a result of submissions tosuch directories is well
worth the money spent.
Screenshot example of a bidding directory:

Article Directories: 

Article directories are unique type of web directories that list articles rather than
websites. These directories normally include a wide  range of general topics
under which articles can be submitted. Any article may  be reproduced on
another website, free of cost. However it must be ensured that the bio box or
resource box details including the name of the author,his company and his
website, are also mentioned wherever the article is reproduced.
The main aim of article directories is to provide relevant and free content to
webmasters rather than providing links. Article directories can be of two types:
general article directories or niche article directories.
Screenshot example of an article directory:

Podcast Directories: 

The great advances made in the field of technology are reflected in the many
newer types of directories that are just beginning tomake their presence felt over
the internet. The latest type of web directory that is fast catching on is the
Podcast directory: a type of directory that lists multimedia files rather than
websites. These audio and video files can be downloaded from these Podcast
directories directly onto iPods, personal computers and other mobile devices.

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How To Find Your Directory Links ?

There are two methods you can follow to find your links. Both these methods
involve searching for your links using the search engines.
If you want to see whether you're site appears in a particular directory, you
could use the following command in the Google or Yahoo search box:
+"abc.com"<space>site:xyz.com
where abc.com is your domain name and xyz.com is the directory’s domain
name.
If you want to get a general idea as to how many links you may have received
from various directories, you could enter this command into Google’s search
box:
+"abc.com"<space>+directory -site:www.abc.com
With this command you are conducting a search for all the web pages where the
word 'directory' and your website URL (abc.com) appear together, excluding the
pages from your own site, i.e.,  www.abc.com. The results will not give you an
exact figure but just a rough estimate, as Google may have not indexed all the
directories’ pages as yet.
Note: since directory links take a while to appear and then be indexed by search
engines, it would be futile to conduct such a search  unless sufficient time has
elapsed after the submissions were made.
OUTSOURCING DIRECTORY SUBMISSIONS

By now you must have a clear understanding of what directory submissions are
and how directory links can greatly improve your searchengine ranking
position, besides putting you in direct contact withthe audience you target. You
also know, the long and arduous process that needs to be endured to have your
site submitted to directories. There are several directory submission services that
exist to lighten this burden for you.
One such submission service is that of Directory Maximizer. With a compiled list
of over 800 quality SEO-friendly directories, and with constant additions made to
that list, you can have manual directory submissions madefor your site on a
regular basis.
Apart from this, there are several other benefits youcan derive:
•  You can enter up to 5 different titles and descriptions with which to have
your site submitted. This would help as the links that you get from the
submissions you make will vary from one another eliminating the
possibility of their looking like duplicate links.
•  If you have made submissions previously, you can uploadthe list of
directories to which the submissions were made and Directory Maximizer
would avoid submitting your site to these directories.
•  You never again have to worry about maintaining a record  of the
directories to which your site has been submitted. This service maintains a
track of all submissions to ensure that duplicate submissions are never
made.
•  You can keep track of each of your submissions live! You will also receive
a comprehensive submission report after your order hasbeen completed.
•  You get great value-for-money with this service that costs just 14 cents per
directory submission.

RECOMMENDED DIRECTORY SUBMISSIONS 

Yahoo! Directory: 

Yahoo Directory is the oldest directory in the world. Today’s hugely popular
internet portal had its humble beginnings in this directory, established in 1994.
Yahoo directory continues to exist even today and is now one of the most
powerful directories available online.
There are two ways by which you can submit your site to the Yahoo directory.
You could either choose the free option or the paid  submission option. The free
listing options are reserved for non-commercial sitesand do not come with any
guarantees. However, the paid listing, which costs US$ 299 annually, comes with
a guarantee that the site will be reviewed within 7 days.
Provided you have a quality business site and have followed the directory’s
stated guidelines, there should be no reason why yoursite would not be listed. If
your site does get listed it will also be featured inthe ‘What’s New’ category of
the directory that should drive plenty of traffic to the website.
Hence, submitting to the Yahoo directory is definitely recommended.

Best of the Web Directory: 

This directory like Yahoo Directory was also established as early as 1994 and has
since maintained one of the strictest editorial reviewpolicies, accepting only
content-rich, high quality sites. This commitment toquality has made it one of
the most highly regarded directories on the web. A link from Best of the Web
directory would immensely benefit a site, substantially increasing its search
engine rankings.
Best of the web directoryis a paid directory currently offering two listing
options: one for an annual review of the website whichcosts US$ 99.95 per year
and one for a one-time review which costs US$ 249.95.

DMOZ: 

Also known as the open directory project, DMOZ is probably the most well
known free directory online. Like Yahoo and Best of the Web, DMOZ is also
known for its very high standards when it comes to website listings in the
directory. It is best to submit your site to DMOZ on your own.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Considerable effort needs to be spent on making the right submission, according
to the guidelines mentioned. You only get one chanceto have your site listed in
DMOZ, hence it must be ensured that the submission is made properly.
DMOZ offers several category choices so that you can submit your site under the
most relevant category. Sites submitted to unrelated categories would in all
probability be rejected.
The time taken for your site to be reviewed depends  entirely on the volume of
pending reviews. A DMOZ editor will then review your site to see whether it is
suitable for inclusion in the directory. Note: If you have already submitted your
site once, you should not try submitting it again, as  this would result in an
exclusion of the site.
There are several advantages of being listed in the Open Directory project, as the
website will also appear on DMOZ’s partner sites like Yahoo Search, Google,
Netscape search and AOL Search, all of which make use ofDMOZ’s resources.
Hence, if you have a website it should definitely be  a priority to have it
submitted to the Open Directory Project. 

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WHAT HAPPENS AFTER A SITE HAS BEEN SUBMITTED?

Email notifications: 

One out of three directories send out emails as soonas a site has been submitted
confirming that a submission has been made, stating the category into which the
site was submitted and the details that were entered. A few directories also send
out email confirmation requests. These emails will contain a link that must be
clicked on, as confirmation that you have indeed made the submission to the
directory.
It is not necessary for you to open each and every email that you receive after
submitting your site to directories. However, it isimportant that you follow up
on all confirmation requests. Judging by the subject lines of the emails that you
receive, you can decide whether you need to open an email or not. The subject
lines of emails that require confirmation would read ‘Confirmation Required’,
‘Confirmation Request’, ‘Confirm your Listing’, ‘EmailVerification’ or something
along these lines. You only need to open these emailsin order to complete your
directory submission.

Keep a record of your submissions: 

It is very important to keep a file of all the directories to which submissions have
been made in order to avoid submitting to the same directories in the future. All
directories anyway maintain a permanent record of the URLs that have been
added to their database thus preventing resubmissions. However if some sites do
manage to get submitted to the same directory again, it  would not be of any
purpose. It is best to avoid this by maintaining a record of all the submissions
made so far.

Link approvals: 

The time taken for directory links to start arriving  will vary depending upon
each directory as well as the listing option you have chosen. Most paid listing
options promise to provide links within a specified period of time.
However, if you have selected the free listing option or have submitted your site
to a free directory, the directory links may take anywhere between a week to
three months to arrive. This is because each site that  has been submitted has to
go through a thorough editorial review before being  approved. Also, free
directories usually do not guarantee links and provide  links only to those sites
that follow all the guidelines and have relevant and unique content.
Some directories send out emails informing you about  your site’s approval. This
email normally contains the following information: the  name that was entered
during submission, the date of  submission, the password used during
submissions (if any) and the category in which the link is placed. This email is
definite proof that your site has been accepted into a directory.

Results of your submissions: 

After you receive links from the directory it couldstill take more time for search
engines to find and index these new links. Hence, you should not expect to see a
dramatic increase in your rankings immediately after receiving a few directory
links. Remember that this entire process is a gradual one.
It’s important to keep submitting to new directories.  Link buildingis a
continuous process which when stopped, would resultin a decline in rankings
and consequently, a decline in website  visitorsas well. Although directory
submissions are not the only means by which to build relevant links, they are the
most convenient and effective method. Hence, this process should be continued
and the results you see over time will speak for themselves.

LINK PLACEMENT 

As mentioned already, most quality directories have a manual screening process
to determine whether the sites that have been submitted actually match their
criteria for approval. If the sites are approved, the directory will place the site’s
link under the most relevant category (in all probability the category you have
picked to have your site submitted under).
Finding a site’s link after it has been accepted into a  directory can be quite a
difficult task. No one can know for certain where a site’s link will be placed in a
directory since each directory has its own set of factors to consider. There are a
few factors that have been observed to influence the placement position of a
listing. They are:
• Hits
• PageRank
• Alphabetical order
• Date and Time of Approval in the Directory
In many cases, one factor alone does not determine linkplacement. For example,
if several sites approved by the directory under thesame category have the same
PageRank, there would most certainly have to be another criterion used to order
them. For this reason, they could perhaps first be sorted on the basis of PR, then
alphabetically, and then according to the number of hits, or the date and time at
which they were approved, if need be.
There could also be several other as-yet unknown factors that influence link
placement.

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HOW TO MAKE DIRECTORY SUBMISSIONS YOURSELF?

Making directory submissions on your own would require a huge amount of
time and dedication. There are several steps that need to be followed in order to
submit a site to a directory. Each of these steps is explained in detail:
Compile a List of Directories:
To begin with, you would first need to compile a list of directories to which you
would like to submit your site. There are thousands of web directories available
online and you would have to make a reasonably large listof directories to
which you would like to submit your site. You couldconduct general searches
on Google or Yahoo or browse through sites like
http://www.directorycritic.comto compile your list of directories.
Check for SEO-Friendly Factors:
From the list of directories you have compiled, you  would then have to narrow
down on the ones that are search engine friendly. By this we mean a directory
that will return links that are counted and valued by the search engines.
There would be no purpose in getting a directory link to your site if the links
weren’t search engine friendly or ‘SEO-Friendly’. Ifthe links you get don’t matter
to the search engines, they won’t matter to your website either! There are several
things you should do to ensure that your links are SEO friendly:
Ensure that there are no META nofollow or noindex tags on thelink pages:
To do this, you would have to view the page source ofone of the link pages in
the directory. The page source can be viewed simply by right clicking your
mouse. You would see an option that reads ‘View Source’ or ‘View Page Source’.
Click on the option to view the source code of the entire page. Within that page,
look closely for the following code:
<meta name=”robots” content=”noindex,nofollow”>
If you do find this code mentioned on the page, don’t bother submitting your site
to that particular directory, as the search engines would not count the links it
gives out. When ‘noindex’ is written in the code, itbasically tells the search
engines not to index the page, while ‘nofollow’ tells the search engines not to
follow or count the links on the page.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Therefore, even if only one of these parameters existin the  META tagsof a link
page, avoid submitting to that directory.
Ensure that the links do not have a ‘rel=nofollow’ tag onthem:
You should also make sure that the links on a page do not appear in the
following format as this also commands the search engines not to follow links:
<a href=”http://www.domain.com” rel=”nofollow”>Domain</a>

The directories that give out such links would be worthless to submit to, hence it
is important that you first view the source code of each directory to ensure that
the links you may receive from them will be valued andcounted by the search
engines.
Ensure that the links are not JavaScriptgenerated links:
When the source code is viewed, the links should appear only in the standard <a
href=”></a> format. If any other coded format is used,  you can be certain that
the links are not SEO friendly links and would hence,be ignored by the search
engines.
Save time in having your website manually submitted to a hand-picked list of quality web directories.

Some directories give out links that  redirectto a page other than the home page.
These links are not valuable as they are not direct links to the site.
URL of the link pages should not contain too many parameters:
You have to ensure that the  URLof the link page does not have too many
parameters. An example of such a URL is:
http://www.webdirectory.com/link.php?u=23&as=2323434324&as=23423asfsfa
s&pw=32433.
Although this factor alone may not make a directory non-SEO friendly, it is
believed that search engines either don’t index or don’t place too much value on
those pages that have too many parameters in the URL.
Only if a directory passes all these criteria, will it be considered an SEO-friendly
directory. Before getting down to the actual task of making submissions, you
would first have to compile a list of several such SEO-friendly directories to
which it would be worthwhile to submit your site. This would involve the
laborious task of having to go through several hundredsof directories
independently to see if they match the criteria for SEO-friendliness. This is where
a submission service, like Directory Maximizer, comes in handy since they do all
these checks for you before starting with your submissions.
Choose the Right Category:
Probably the most important aspect of making a directory submission is
choosing the right category under which to submit your site. Some directories
offer a wide range of category and sub-category choices  and it is important to
first browse through all the options and choose as specific a category or sub
category as you can find that will be most suitable to list your website.
Remember that directory links would not be of any useif they come from
irrelevant categories that are not related to the theme  and content of your site.
Hence choice of category is very important. If you donot find a category that is
suitable for your website, some directories also offer the option of suggesting a
category. If the directory editor approves your suggestion, a new category would
be created.
To make this process simpler, let us take you step-by-step through the actual
submission process. The website we will be submitting as an example, is a site:
http://www.statisticalforecasting.com.
Save time in having your website manually submitted to a hand-picked list of quality web directories.

We would like to ideally submit this site under the main category of Reference
and the sub-category of Statistics. For this we would  first have to go to the main
page of a directory and browse through the category choices for the ‘Reference’
category.
Below is a screenshot showing the homepage of a directory with the cursor on ‘Reference’:

When you click on the main category, you will be takento that category page
where you will have to then choose your sub category.The sub category chosen
for this example is ‘Statistics’.
A screenshot of this is shown below:

Submit Website Details:
After you have made the proper choice of category, your next step would be to
submit your site. To do so, you would first need tolook for the option in the
directory that says ‘Add Listing’, ‘Add URL’, ‘SubmitSite’, Submit Link’,
‘Suggest Site’, ‘Suggest URL’ or ‘Suggest Listing’.These are the common terms
that can be found on the homepageand category pages of a directory. The option
to add or submit a site is usually found right at the top or right at the bottom of
the page.
In this particular directory, the option is found at the top as shown in the following
screenshot:

When you click on this ‘Add Site’ link, you will be  taken directly to the
submission form page.
Read and Follow Directory Guidelines:
When you arrive at the form page, the first thing you need to do is read
the submission guidelines carefully.
An example of this is represented in the screenshot below:

The guidelines of a directory are basically rules and regulations that need
to be adhered to while submitting a site to. Some directories are very strict
when it comes to accepting sites to be listed in them and if you ignore the
guidelines mentioned for each directory, you could well be wasting your
time, as the directory editor would instantly reject your site when it comes
up for approval.

Choose Your Directory Listing Option: 

There are all kinds of directories available online - some are free to submit 

to, while others come with a listing fee. All directories have various 

pricing features and listing options mentioned, offering at least a few, if 

not all of the following: 

Paid Listings: 

Some directories require payments to be made in order  for websites to be 

listed. These directories are also commonly referred  to as ‘Paid 

Directories’. The amount that needs to be paid for eachlisting varies from 

one directory to another. 

While some directories charge a one-time fee for a site to be listed, others 

require payments to be made annually, monthly or after determined 

periods of time. 

Most paid directories offer various payment packages, the most expensive 

package offering the most benefits to the website in terms of quick review, 

guaranteed back links, featured listings, advertisements and attractive 

placements. 

The paid listings or ‘Featured Links’ will be given a  special place on the 

website above other listings, often highlighted in a different colour, so that 

they attract more attention. 

Below is a screen shot of the listings displayed in a directory. As you can see, 

‘Featured Listings’ are given importance over and displayed above, the ‘Regular 

Listings’. 

Free Listings: 

Directories that offer free website listings are also  known as ‘Free 

Directories’. Free listings are often referred to as  ‘Regular Links’ or 

‘Regular Listings’. No payment whatsoever is required in order to get a 

site listed in these directories. However, each sitethat is added free of cost 

will most likely have to undergo a review process. This could take 

anywhere from a few weeks to a few months, and link approvals from 

these directories are usually not guaranteed. 

These listings when approved appear within the category under which it 

has been submitted. It is often difficult to find a specific listing in a free 

directory, as that would involve manually going throughseveral pages, 

looking through several thousands of undifferentiatedlinks. 

Reciprocal Listings: 

Some directories require a link exchange with the sites that are to be listed 

in them. Only when these directories find a link pointing to them in a 

website, will they give a link back to that website. This process of 

exchanging links is known as  reciprocal linkingand directories that 

demand reciprocal links for a listing are also known as  reciprocal 

directories. 

All web directories would offer at least a few of these listing options, if not 

all. Some directories offer a combination of these listing options, such as a 

free listing with reciprocal links or a paid listing with reciprocal links. 

Fill up the Submit Form: 

A submit form is the form into which basic website details need to be 

entered. These will be the details with which your site gets submitted into 

a directory. 

Below is a screen shot of a typical directory submissionform: 

Pricing: 

Starting with the pricing you would first have to select the listing you 

prefer for your submissions. Mark your preference inthe space provided 

at the side of each listing. 

For example if you choose the regular link, you wouldhave to indicate 

your choice by clicking on the circle provided on the left of the option. 

Screenshot:

Title: 

Titles entered for a site should be short but meaningful phrases that in a 

few words, capture the essence of the site. Limit the title to 4-6 words 

comprising not more than 45 characters. 

Tips 

•  Each title entered should not consist of more than 45 characters 

•  Titles should not be all upper case 

•  Avoid over-stuffing and repetition of keywords

•  Avoid the use of exclamations (!) or superlatives like‘best’, 

‘cheapest’ or ‘greatest’ 

•  The titles entered should sound objective and not too promotional. 

Do not use offensive or vulgar words. 

•  Some directories may insist on just an ‘Official Title’, i.e., the either 

the company name or the website name. In such cases, besure not 

to enter any keywords in the titles. For example, if  to submit a site: 

http://www.statisticalforecasting.com, we could use either of the 

following titles: 

o  StatisticalForecasting.com – the domain name of the website 

o  Statistical Forecasting – the official website title 

Screenshot:

URL: 

The URL that needs to be entered while submitting a site should always 

be that of the site’s homepage and not of inner pages or folders. Most 

directories do not allow inner pages to be submitted;hence it is always 

better to stick to entering the homepage URL, unlessotherwise specified. 

Tips 

•  Do not submit parked domains, domains with no content,those 

that are still under construction or those that re-direct to another 

site 

•  Avoid submitting unregistered domains and those that are hosted 

on free hosting services 

•  Submit the URL in the correct format, i.e., with or  without the 

‘http://’, as may be specified 

•  Add a forward slash (/) at the end of the URL, if required by the 

directory 

Screenshot: 

Description: 

The descriptions entered for a site should, in a few meaningful sentences, 

state what the site is all about and what it has to offer.Descriptions 

entered for a site should preferably be limited to 200-250 characters unless 

otherwise specified. 

Tips 

•  Avoid including pricing or any other details that are  likely to 

change with time 

•  Do not mention contact details such as an address, email or a phone 

number 

•  Do not capitalize the first letter of every word of the description 

•  Avoid ending the descriptions with ‘etc’, ‘and so on’ or ‘and much 

more’ or even ‘…’ 

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Page 26 of 53 

•  Avoid using controversial words like ‘sex’, ‘sexy’ or ‘cialis’ or 

‘viagra’ as part of your descriptions 

Screenshot: 

Keywords: 

The keywords entered for a site are the words with which you expect your 

site to be searched. Targeting specific keywords withyour directory 

submissions could help you gain high search engine rankings for the 

same. This field may be altogether absent in some directories; however, 

most directories offer this as an optional field. 

Tips 

•  Do not repeat a single keyword more than once 

•  Pay heed to the format required – whether the keywords should be 

separated by a comma, a space, or both 

•  Make sure that the spellings entered are right

Name: 

Enter the name of the person associated with the website. Some directories 

display listings along with names. The name entered in  this field may 

therefore be displayed along with the website’s listing in a directory.

Email: 

Very few directories are particular about the kind of email address 

submitted, so this should not be a cause of worry. However, as a 

precaution you might want to enter the email address that is associated 

with the site domain, as some directories do not accept email addresses 

from free accounts like gmail, ymail, hotmail, and so on. 

Tip 

•  Refrain from entering your regular, business email address as you 

could expect to get a whole lot of emails from directories. Hence 

you could perhaps maintain a separate email account only for the 

purpose of directory submissions. 

Category: 

If you have already selected the category into which you want to submit 

your site, this field of the form will be filled with the category of your 

choice. If however, you come to the form page without choosing a 

category, you can do so simply by clicking on the drop down arrow, 

which will reveal all the categories and sub categoriesfrom which you 

could make your choice. 

Screenshot: 

Enter the Code and Submit the Form: 

Most directories do not allow  automated submissionsand thus include 

verification codes known as ‘captcha’ codes on to directory submission 

forms. These codes can only be entered manually. Several thousand 

submissions could be made at a single time if the process is automated. It 

would not be possible for human editors to review somany submissions. 

For this reason, visual codes are attached at the bottom of the form page. 

Tips 

•  Enter the code exactly as it is shown unless it is mentioned that the 

code is not case sensitive 

•  Wherever necessary you will have to accept the terms ofagreement 

by checking the space provided 

•  Submit the form after double checking all the details entered 

For the Reciprocal listing option: 

If you have selected the reciprocal listing option, you will have an 

additional field of the submission form to fill. 

Reciprocal URL: If you have chosen the ‘Regular Link with Reciprocal’ 

option you will first have to copy and paste the link given below the space 

provided for ‘Reciprocal URL’ on to a page on your website. Then you 

would have to copy the URL of that page where this link exists and paste 

it within the ‘Reciprocal URL’ box given in the form. 

If you have not chosen the reciprocal option, you DO  NOT need to fill in 

anything in the ‘Reciprocal URL’ box. 

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COMMON MYTHS ABOUT DIRECTORY SUBMISSIONS

Directories are no longer important today
If you have been concerned about the rumours doing the rounds over the last
several months regarding the declining importance of directories, here’s a post
from Google engineer Matt Cutts himself, conveying the message that as long as
links are from quality directories, they will still be valued by search engines.
Directories are the same as link farms
This is completely untrue. A  Link Farm  is a website that lists a collection of all
kinds of links in no particular order. Anyone can submit their site to be listed in
link farms, without having to undergo a process of review.
Web directories, on the other hand, are websites that list and classify websites by
categories and sub categories. In order to get a site listed in a web directory one
would have to submit the site to the directory along with a few details, including
titles, descriptions and keywords. Sites that are submitted to directories will have
to undergo an editorial review.
Links from quality directories are valued by the search  engines and could help
improve search engine rankings, since the links are manually reviewed and
categorized.
Search engines will ban my site if I get too many directory links too fast
No, this is not true. Even if you were to make hundreds of directory submissions
within a short span of time, it would still take a while before you start getting
your links. Links from free directories could be expected anywhere between 3-90
days after submissions. Besides, not all directories return links to websites.
Hence, the number of links you get and the pace at which you get them with
would be quite normal and would not alarm the search engines.
Having said that, you could also choose to play safe and submit slowly. There
are submission services, like the one offered by  Directory Maximizer, where you
have the option to choose the speed at which you have your submissions made.
Directory Links are only temporary
Most directories give out permanent links that will last as long as the directory
exists.
There is no use in submitting a site to a low PR directory
PR or PageRankis never constant. The directories that presently have a PR of 0, 1
or 2 may be new directories that have the potential to increase in PR over time.
When some of these directories gain a higher PageRank,  many of them tend to
become paid directories. Hence by refusing to submityour site to low PR
directories for free presently, could prevent you from having a valued listing in
what might well be a high PR, paid directory in future.
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Page 11 of 53
Directory submissions do not help increase website traffic
You can make use of directory submissions to build targeted links to your site.
You can do so by targeting specific keywords for which you want to rank in the
titles that you submit for your site. Titles that aresubmitted become the anchor
text or the link text with which directories will link to your site.
Getting relevant links with targeted anchor text will  improve the search engine
rankings for the terms you have targeted. The higher you rank, the more
visibility you gain as a direct result of which you could expect an increase in the
volume of traffic to your site.
However, it is important to continue to build links through directories regularly.
A constant flow of relevant directory links with targeted anchor text will help
you achieve and maintain top rankings.
There’s no point submitting to directories that look similar to each other
Although several directories may seem similar in termsof layout structure and
the categories they contain, this does not in any way mean that the directories
will not be valued independently. There are many directory templates available
on the web. Several directories may use a single template. However this does not
mean that all these directories are the same. They may look alike and even
contain similar categories, but each directory would have its own separate
editorial staff that review and value the websites submitted, according to the
guidelines of that particular directory.
Hence, the links that a site may receive will vary fromone another, each coming
from a separate directory. As such each link will be counted and valued
independently by the search engines.

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THE IMPORTANCE AND BENEFITS OF DIRECTORY SUBMISSIONS

As mentioned right at the beginning, the success of a website is a direct outcome
of its online visibility. This task of making a site ‘visible’, not only to people, but
also to the search engines, involves lots of hard work and constant link building.
Links are greatly valued by search engines especially indetermining the ranking
position of a website. The more the number of quality,one-way links a website
has, the higher will be its rank on the search engines. Although there are several
other factors that influence search engine rankings, link building is considered to
be one of the most important of all. Getting a large number of one-way links
from relevant and quality websites however is no easy task.
One of the simplest ways to build links to your siteis by submitting your site to
good quality directories. This involves finding an appropriate category under
which to submit your site and then, entering a few essential website details such
as the URL, titles, descriptions and keywords associated with your website.
Almost every site that is submitted to a directory would have to go through a
manual review process wherein the directory’s editor checks the details entered,
and assesses whether the site has enough unique and relevant content to be
given a directory link. Any link received from such  directories, would naturally
be of a higher value since these directories make that  extra effort to ensure that
quality is not compromised.
When your site receives a link, it will be placed under the most appropriate
category in the directory, which makes it easier for the search engines to find and
judge the relevance of your site. The titles enteredfor submissions become the
‘anchor text’ or the ‘link text’ with which directories link toyour site. The
description that you enter will be displayed under the title.
The screen shot that follows is an example of how a listing in a directory would look:
The title submitted was ‘Steel Frame Buildings & Warehouses’ which has become the link
to the site. The brief description seen under the link would have been the description
entered while submitting the site.
Knowing that the titles you submit become the links to your site, you could enter
titles in such a way so as to target specific key termsor phrases for which you
want to rank. Search engines read and classify your website based on the anchor
text of the links, thus helping you achieve higher search rankings for the terms
you have targeted in your anchor text.
There are four main benefits of making directory submissions. They are:
Getting your website indexed/found by the search engines:
Search engines like Google and Yahoo send out  crawlersto search the web for
new sites that come up each day, by crawling through links from one site to
another. An ideal way to draw attention to these new sites would be to have
them submitted to web directories. When search engines send out their ‘spiders’
or ‘crawlers', they would find your links in these directories, thus making it
easier for them to ‘index’ or find your site.
Getting Permanent One-way Links; Higher Search Engine Rankings:
Links are a very important factor as far as rankings fora site are concerned. One-way inbound linksare more valued than links that are exchanged between sites.
Most directories send out permanent one-way links. The number of relevant
links pointing to your site plays a crucial role in increasing your site’s search
engine ranking. Hence if your site receives links from relevant category pages in
quality directories, this would to a certain extent boost your search engine
ranking position.
Targeting specific Keywords or Phrases:
Since directories use the titles that you submit as links to your site, you could use
this to your advantage by targeting specific keywords or key phrasesin the titles.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Page 8 of 53
Thus, every directory link you get will be with relevant text that would help
search engines classify the themeof your site and have it ranked higher for those
terms.
Directory Submissions can be made free of cost
Since most directories allow sites to be listed in them completely free of cost, it
would make business sense to have your site submittedto as many search engine
friendly directories as possible.
Given these benefits, building links through directories is an option that every
website owner should seriously consider.
Save time in having your website manually submitted to a hand-picked list of quality 

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INTRODUCTION TO DIRECTORIES AND DIRECTORY SUBMISSIONS

To start off, it is important to first understand the meaning of the word directory.
A directory is a list of people or services organizedeither alphabetically or
according to categories, or both. The telephone indexor yellow pages for
example, contain lists of people or businesses of a particular area, usually listed
alphabetically. Similarly on the internet, you could find several kinds of ‘web’ or
'online’ directories. These directories list websites according to relevant
categories and sub categories.
Not all websites on the internet are listed in web directories just as not all
businesses are listed in the yellow pages. Webmasters or website owners would
first have to submit their website details to a few web directories in order to be
listed in at least one, if not all of them. The process of submitting website details
in order to be listed in a directory is known as directory submission. 

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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

The main aim of every online business is to achieve good  visibility. Making an
impression in the vast expanse of the World Wide Web is  not an easy task to
accomplish. A great amount of time and effort must be invested in the attempt to
get a website to rank high in the  search enginerankings. The higher a website
ranks, the more popular it becomes as a direct result  of which, the volume of
traffic to the website is increased.
The process of optimizing a site for it to rank high on the search engines is
known as search engine optimizationor SEO. This is a long and winding process
and new aspects to SEO are constantly being uncovered.  The basic process of
SEO can however, be divided into two parts – on page optimization, or the
things that need to be done to optimize the internal structure of the website – and
off page optimization which refers to all the processesinvolved in optimizing the
external environment of the website.
An important element of off page optimization that will help in increasing a
website’s visibility is that of building links from quality online directories. This is
one of the oldest, most convenient ways of building links that has stood the test
of time. This eBook is intended to tell you all that you need to know about
directories, their importance and their relevance evenin today’s era of search
engine dominance.

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