As mentioned right at the beginning, the success of a website is a direct outcome
of its online visibility. This task of making a site ‘visible’, not only to people, but
also to the search engines, involves lots of hard work and constant link building.
Links are greatly valued by search engines especially indetermining the ranking
position of a website. The more the number of quality,one-way links a website
has, the higher will be its rank on the search engines. Although there are several
other factors that influence search engine rankings, link building is considered to
be one of the most important of all. Getting a large number of one-way links
from relevant and quality websites however is no easy task.
One of the simplest ways to build links to your siteis by submitting your site to
good quality directories. This involves finding an appropriate category under
which to submit your site and then, entering a few essential website details such
as the URL, titles, descriptions and keywords associated with your website.
Almost every site that is submitted to a directory would have to go through a
manual review process wherein the directory’s editor checks the details entered,
and assesses whether the site has enough unique and relevant content to be
given a directory link. Any link received from such directories, would naturally
be of a higher value since these directories make that extra effort to ensure that
quality is not compromised.
When your site receives a link, it will be placed under the most appropriate
category in the directory, which makes it easier for the search engines to find and
judge the relevance of your site. The titles enteredfor submissions become the
‘anchor text’ or the ‘link text’ with which directories link toyour site. The
description that you enter will be displayed under the title.
The screen shot that follows is an example of how a listing in a directory would look:
The title submitted was ‘Steel Frame Buildings & Warehouses’ which has become the link
to the site. The brief description seen under the link would have been the description
entered while submitting the site.
Knowing that the titles you submit become the links to your site, you could enter
titles in such a way so as to target specific key termsor phrases for which you
want to rank. Search engines read and classify your website based on the anchor
text of the links, thus helping you achieve higher search rankings for the terms
you have targeted in your anchor text.
There are four main benefits of making directory submissions. They are:
Getting your website indexed/found by the search engines:
Search engines like Google and Yahoo send out crawlersto search the web for
new sites that come up each day, by crawling through links from one site to
another. An ideal way to draw attention to these new sites would be to have
them submitted to web directories. When search engines send out their ‘spiders’
or ‘crawlers', they would find your links in these directories, thus making it
easier for them to ‘index’ or find your site.
Getting Permanent One-way Links; Higher Search Engine Rankings:
Links are a very important factor as far as rankings fora site are concerned. One-way inbound linksare more valued than links that are exchanged between sites.
Most directories send out permanent one-way links. The number of relevant
links pointing to your site plays a crucial role in increasing your site’s search
engine ranking. Hence if your site receives links from relevant category pages in
quality directories, this would to a certain extent boost your search engine
ranking position.
Targeting specific Keywords or Phrases:
Since directories use the titles that you submit as links to your site, you could use
this to your advantage by targeting specific keywords or key phrasesin the titles.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Page 8 of 53
Thus, every directory link you get will be with relevant text that would help
search engines classify the themeof your site and have it ranked higher for those
terms.
Directory Submissions can be made free of cost
Since most directories allow sites to be listed in them completely free of cost, it
would make business sense to have your site submittedto as many search engine
friendly directories as possible.
Given these benefits, building links through directories is an option that every
website owner should seriously consider.
Save time in having your website manually submitted to a hand-picked list of quality
of its online visibility. This task of making a site ‘visible’, not only to people, but
also to the search engines, involves lots of hard work and constant link building.
Links are greatly valued by search engines especially indetermining the ranking
position of a website. The more the number of quality,one-way links a website
has, the higher will be its rank on the search engines. Although there are several
other factors that influence search engine rankings, link building is considered to
be one of the most important of all. Getting a large number of one-way links
from relevant and quality websites however is no easy task.
One of the simplest ways to build links to your siteis by submitting your site to
good quality directories. This involves finding an appropriate category under
which to submit your site and then, entering a few essential website details such
as the URL, titles, descriptions and keywords associated with your website.
Almost every site that is submitted to a directory would have to go through a
manual review process wherein the directory’s editor checks the details entered,
and assesses whether the site has enough unique and relevant content to be
given a directory link. Any link received from such directories, would naturally
be of a higher value since these directories make that extra effort to ensure that
quality is not compromised.
When your site receives a link, it will be placed under the most appropriate
category in the directory, which makes it easier for the search engines to find and
judge the relevance of your site. The titles enteredfor submissions become the
‘anchor text’ or the ‘link text’ with which directories link toyour site. The
description that you enter will be displayed under the title.
The screen shot that follows is an example of how a listing in a directory would look:
The title submitted was ‘Steel Frame Buildings & Warehouses’ which has become the link
to the site. The brief description seen under the link would have been the description
entered while submitting the site.
Knowing that the titles you submit become the links to your site, you could enter
titles in such a way so as to target specific key termsor phrases for which you
want to rank. Search engines read and classify your website based on the anchor
text of the links, thus helping you achieve higher search rankings for the terms
you have targeted in your anchor text.
There are four main benefits of making directory submissions. They are:
Getting your website indexed/found by the search engines:
Search engines like Google and Yahoo send out crawlersto search the web for
new sites that come up each day, by crawling through links from one site to
another. An ideal way to draw attention to these new sites would be to have
them submitted to web directories. When search engines send out their ‘spiders’
or ‘crawlers', they would find your links in these directories, thus making it
easier for them to ‘index’ or find your site.
Getting Permanent One-way Links; Higher Search Engine Rankings:
Links are a very important factor as far as rankings fora site are concerned. One-way inbound linksare more valued than links that are exchanged between sites.
Most directories send out permanent one-way links. The number of relevant
links pointing to your site plays a crucial role in increasing your site’s search
engine ranking. Hence if your site receives links from relevant category pages in
quality directories, this would to a certain extent boost your search engine
ranking position.
Targeting specific Keywords or Phrases:
Since directories use the titles that you submit as links to your site, you could use
this to your advantage by targeting specific keywords or key phrasesin the titles.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Page 8 of 53
Thus, every directory link you get will be with relevant text that would help
search engines classify the themeof your site and have it ranked higher for those
terms.
Directory Submissions can be made free of cost
Since most directories allow sites to be listed in them completely free of cost, it
would make business sense to have your site submittedto as many search engine
friendly directories as possible.
Given these benefits, building links through directories is an option that every
website owner should seriously consider.
Save time in having your website manually submitted to a hand-picked list of quality
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