The main aim of every online business is to achieve good visibility. Making an
impression in the vast expanse of the World Wide Web is not an easy task to
accomplish. A great amount of time and effort must be invested in the attempt to
get a website to rank high in the search enginerankings. The higher a website
ranks, the more popular it becomes as a direct result of which, the volume of
traffic to the website is increased.
The process of optimizing a site for it to rank high on the search engines is
known as search engine optimizationor SEO. This is a long and winding process
and new aspects to SEO are constantly being uncovered. The basic process of
SEO can however, be divided into two parts – on page optimization, or the
things that need to be done to optimize the internal structure of the website – and
off page optimization which refers to all the processesinvolved in optimizing the
external environment of the website.
An important element of off page optimization that will help in increasing a
website’s visibility is that of building links from quality online directories. This is
one of the oldest, most convenient ways of building links that has stood the test
of time. This eBook is intended to tell you all that you need to know about
directories, their importance and their relevance evenin today’s era of search
engine dominance.
impression in the vast expanse of the World Wide Web is not an easy task to
accomplish. A great amount of time and effort must be invested in the attempt to
get a website to rank high in the search enginerankings. The higher a website
ranks, the more popular it becomes as a direct result of which, the volume of
traffic to the website is increased.
The process of optimizing a site for it to rank high on the search engines is
known as search engine optimizationor SEO. This is a long and winding process
and new aspects to SEO are constantly being uncovered. The basic process of
SEO can however, be divided into two parts – on page optimization, or the
things that need to be done to optimize the internal structure of the website – and
off page optimization which refers to all the processesinvolved in optimizing the
external environment of the website.
An important element of off page optimization that will help in increasing a
website’s visibility is that of building links from quality online directories. This is
one of the oldest, most convenient ways of building links that has stood the test
of time. This eBook is intended to tell you all that you need to know about
directories, their importance and their relevance evenin today’s era of search
engine dominance.
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