Algorithm:
An algorithm is a complicated mathematical formula or process that can be used
to solve problems or make decisions. In the context of SEO, an algorithm
generally refers to the rules which apply to search engines and other software
when assigning a rank or a particular value to a site. Google follows it’s own
algorithm for PageRank, while Alexa follows its own algorithm for the Alexa
ranking.
Anchor text:
Anchor text refers to the text used in a link, withwhich one site links to another.
The anchor text is usually underlined, and when clicked on, takes the visitor to
another page.
Automated submission(s):
Automated submissions are directory submissions that are made using some
software rather than being made manually. With automated software, thousands
of submissions can be made at the same time. This is not recommended since
categories are best selected manually.
Backlink(s):
Backlinks very simply mean links pointing to a site from external sources, not
from pages within the site.
Ban/banned:
A 'banned' site is one that has been blocked by the search engines. If a site is
found to have disregarded certain search engine guidelines, it would be banned,
thus eliminating it from search results. A further consequence of this ban is that
the site will not receive any traffic from that particular search engine that has
banned it.
Blog:
Blogs are online journals or diaries. Blog entries, like journal entries, are made
with the corresponding dates.
Captcha:
A 'captcha' is a visual identification code made up of either numbers or alphabets
and usually presented in a distorted way, to make it hard for automated software
to decipher. Captcha are usually contained in small boxesand placed below sign-up forms, to ensure that details are entered by humans and not through
machines.
Conversion:
A conversion refers to the process of converting a website visitor into a client.
Crawler(s):
A crawler is a type of software program sent out by thesearch engines that
'crawls' or navigates the web through links, visiting websites and storing bits of
information about each site. Search engines value and categorize sites based on
these bits of information collected by the crawlers.Crawlers are also referred to
as 'robots', 'bots' or 'spiders'.
Database:
A database is an index or a store of all records. When used in SEO, the term
‘database’ is used to refer to a search engine’s index, which contains information
collected by its search spiders.
Deep linking, Deep submitting:
The process of submitting an inner page URL of a website, rather than just the
homepage URL. Most directories only accept the homepage URL, however, there
are a few that also allow deep linking. For example, if deep linking is allowed in
a directory, instead of just entering the homepage URL(http://www.abc.com)
you will be allowed to enter an inner page like
http://www.abc.com/category/deep-linking.
Directory:
A directory is a list of businesses, individuals or services, usually arranged by
categories. Web directories or online directories are those directories that list
websites according to a few broad categories. Some of these categories include
arts, business, computer, internet, home, shopping and travel.
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Hit(s):
The number of times a website or a web page has been accessed for downloads
or retrieval of files, images, etc. from a web server.
Homepage:
A homepage is the main page of a website from where onecan navigate to other
pages of the site, if any.
HTML:
Stands for Hyper Text Markup Language. HTML is the coding language that is
used to create websites or web pages.
Hyperlink(s):
A hyperlink is a technical name given for a link. Hyperlinks connect web pages
or websites to one another.
Inbound link(s):
Inbound links are those links that come to a site fromexternal sources. They are
also known as backlinks. Links to a page from within thesame site are not
considered to be inbound links.
Index:
A search engine's database in which information about each site as collected by
the spiders or crawlers are stored, is known as its index. Indexing is the process
by which these crawlers navigate and collect informationfrom each site they
visit.
Internal link(s):
Internal links are all the links that are found within a site, connecting one page to
another. A well-developed internal linking system is not only beneficial to web
users, but also to the search engines as it makes the website user-friendly and
easily navigable.
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JavaScript:
JavaScript is a type of programming language. Search engines cannot read
JavaScript and thus will be unable to index a site if the links are JavaScript
generated.
Key phrase(s):
A phrase made up of specific keywords is known as a key phrase.
Keyword(s):
A keyword or key term is one that is most likely tobe used when a user searches
for a site. Basically it is a term that can be instantly associated with a site.
Keyword density:
Keyword density refers to the frequency with which a particular keyword is
repeated in a single page or website, usually represented as a percentage. For
example if there’s a total of 1000 words in a page and a keyword is repeated 100
times, the keyword density of that page would be 10%.
Keyword stuffing:
Keyword stuffing refers to the excessive use of keywords within the content of a
page or website, such that the content loses its meaning.
Link building:
Link building is the process by which backlinks to asite are obtained. The higher
the number of quality backlinks from relevant sites, the higher will be the
PageRank of that site.
Link farm(s):
A link farm consists of thousands of links to websites, with no kind of editorial
review in place when links are submitted. Link farms existed solely for the
purpose of increasing the number of inbound links toa site, however, at present,
links farms are given no value by the search engines.
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Link popularity:
Link popularity refers to the number of links pointing to a site. The more the
number of links from other sites, the more will be the value attributed to the site
by the search engines. However it's not just the quantity but also the quality of
the links that matter.
Link(s):
A link is any part of a web page - either an image, a word, a phrase or graphics
which when clicked on, takes the user to another page or another site. Links
connect websites and web pages together.
Manual directory:
A manual directory is one where a human editor goes through the sites that have
been submitted to ascertain whether or not they fit the directory's criteria for
acceptance.
Manual submission(s):
Manual submissions refer to the task of having a website, blog or article
submitted to an online directory by a human being as opposed to automated
submissions which are made by machines.
META tag(s):
A Meta tag is a part of the HTML code of a website. These Meta tags are included
in the code for search engine spiders that read and assess the relevance of the site
based on these tags. They are not visible to general website visitors, unless
viewed in the HTML code. The importance of having Meta tags has declined in
recent years.
Mirror site(s):
Mirror sites are sites that have the exact same structure and content of another
site, although these sites may be hosted on differentservers. These kinds of sites
cannot be submitted to directories.
Outbound link(s):
The opposite of inbound links, outbound inks are links that are sent out from a
site to another.
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PageRank:
PageRank (PR) is a method devised by Google to assess the importance of a web
page based on it’s inbound links. The PageRank is assigned on a scale of 1 - 10.
Page view(s):
The total number of times a web page has been viewed, including repeat views
by the same visitor.
Query:
Queries are the words or phrases entered into the search box of the search
engines in order to find relevant results.
Reciprocal linking:
Reciprocal linking also known as link exchange, is the process by which two sites
link to one another, i.e., site A links to site B and site B links back to site A.
Redirect:
A redirect is the process whereby a website visitor is automatically sent to
another web page or site, without having clicked on anylink.
Resubmission(s):
The process of submitting a website again either to an online directory or to a
search engine, is known as resubmitting or resubmission. Resubmitting a website
is not encouraged since directories and search engines maintain a permanent
record of the sites that have been previously submitted.
Search Engine:
A search engine is a software program that searches for the specific keywords or
queries entered by a user and returns relevant results.A few of the most popular
search engines are Google, Yahoo!, MSN and Lycos.
SEO/Search Engine Optimization:
Search Engine Optimization (SEO) is the process of creating a website in such a
way that it achieves a high search engine ranking.
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A very complicated process, it involves both on-page optimization, i.e., making
the website user-friendly and search-engine friendly, as well as off-page
optimization which involves building relevant links tothe website.
SERP:
Abbreviation for Search Engine Ranking Position, i.e.,the rank of a website on a
search engine.
Spam:
Spam could refer to a large amount of unsolicited junkmail or messages, or to
excessive repetition and irrelevant content on a web page.
Spider(s):
Another term for 'crawler'; a software designed by search engines to navigate the
web and gather information about each site visited.
Submission(s):
The process of submitting a website to a directory or search engine.
Target audience:
A particular segment of web users that a product or service specifically targets.
Theme:
The main focus or essence of a website or a web page.
Title:
A title is a small description about a website. Usually not more than 4-7 words
long, a title should always be a meaningful phrase, not one that is stuffed with
keywords.
Traffic:
Traffic is a term used to refer to the visitors to a website.
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URL:
URL stands for Universal Resource Locater. In simple terms the URL is the
domain name of a website
Visibility:
Visibility refers to online presence, especially onsearch engines. A website with
good visibility is one that ranks high on the search engines.
Visitor(s):
Visitors refer to the people who have stopped by or ‘visited’ a website.
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