Directories are no longer important today
If you have been concerned about the rumours doing the rounds over the last
several months regarding the declining importance of directories, here’s a post
from Google engineer Matt Cutts himself, conveying the message that as long as
links are from quality directories, they will still be valued by search engines.
Directories are the same as link farms
This is completely untrue. A Link Farm is a website that lists a collection of all
kinds of links in no particular order. Anyone can submit their site to be listed in
link farms, without having to undergo a process of review.
Web directories, on the other hand, are websites that list and classify websites by
categories and sub categories. In order to get a site listed in a web directory one
would have to submit the site to the directory along with a few details, including
titles, descriptions and keywords. Sites that are submitted to directories will have
to undergo an editorial review.
Links from quality directories are valued by the search engines and could help
improve search engine rankings, since the links are manually reviewed and
categorized.
Search engines will ban my site if I get too many directory links too fast
No, this is not true. Even if you were to make hundreds of directory submissions
within a short span of time, it would still take a while before you start getting
your links. Links from free directories could be expected anywhere between 3-90
days after submissions. Besides, not all directories return links to websites.
Hence, the number of links you get and the pace at which you get them with
would be quite normal and would not alarm the search engines.
Having said that, you could also choose to play safe and submit slowly. There
are submission services, like the one offered by Directory Maximizer, where you
have the option to choose the speed at which you have your submissions made.
Directory Links are only temporary
Most directories give out permanent links that will last as long as the directory
exists.
There is no use in submitting a site to a low PR directory
PR or PageRankis never constant. The directories that presently have a PR of 0, 1
or 2 may be new directories that have the potential to increase in PR over time.
When some of these directories gain a higher PageRank, many of them tend to
become paid directories. Hence by refusing to submityour site to low PR
directories for free presently, could prevent you from having a valued listing in
what might well be a high PR, paid directory in future.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Page 11 of 53
Directory submissions do not help increase website traffic
You can make use of directory submissions to build targeted links to your site.
You can do so by targeting specific keywords for which you want to rank in the
titles that you submit for your site. Titles that aresubmitted become the anchor
text or the link text with which directories will link to your site.
Getting relevant links with targeted anchor text will improve the search engine
rankings for the terms you have targeted. The higher you rank, the more
visibility you gain as a direct result of which you could expect an increase in the
volume of traffic to your site.
However, it is important to continue to build links through directories regularly.
A constant flow of relevant directory links with targeted anchor text will help
you achieve and maintain top rankings.
There’s no point submitting to directories that look similar to each other
Although several directories may seem similar in termsof layout structure and
the categories they contain, this does not in any way mean that the directories
will not be valued independently. There are many directory templates available
on the web. Several directories may use a single template. However this does not
mean that all these directories are the same. They may look alike and even
contain similar categories, but each directory would have its own separate
editorial staff that review and value the websites submitted, according to the
guidelines of that particular directory.
Hence, the links that a site may receive will vary fromone another, each coming
from a separate directory. As such each link will be counted and valued
independently by the search engines.
If you have been concerned about the rumours doing the rounds over the last
several months regarding the declining importance of directories, here’s a post
from Google engineer Matt Cutts himself, conveying the message that as long as
links are from quality directories, they will still be valued by search engines.
Directories are the same as link farms
This is completely untrue. A Link Farm is a website that lists a collection of all
kinds of links in no particular order. Anyone can submit their site to be listed in
link farms, without having to undergo a process of review.
Web directories, on the other hand, are websites that list and classify websites by
categories and sub categories. In order to get a site listed in a web directory one
would have to submit the site to the directory along with a few details, including
titles, descriptions and keywords. Sites that are submitted to directories will have
to undergo an editorial review.
Links from quality directories are valued by the search engines and could help
improve search engine rankings, since the links are manually reviewed and
categorized.
Search engines will ban my site if I get too many directory links too fast
No, this is not true. Even if you were to make hundreds of directory submissions
within a short span of time, it would still take a while before you start getting
your links. Links from free directories could be expected anywhere between 3-90
days after submissions. Besides, not all directories return links to websites.
Hence, the number of links you get and the pace at which you get them with
would be quite normal and would not alarm the search engines.
Having said that, you could also choose to play safe and submit slowly. There
are submission services, like the one offered by Directory Maximizer, where you
have the option to choose the speed at which you have your submissions made.
Directory Links are only temporary
Most directories give out permanent links that will last as long as the directory
exists.
There is no use in submitting a site to a low PR directory
PR or PageRankis never constant. The directories that presently have a PR of 0, 1
or 2 may be new directories that have the potential to increase in PR over time.
When some of these directories gain a higher PageRank, many of them tend to
become paid directories. Hence by refusing to submityour site to low PR
directories for free presently, could prevent you from having a valued listing in
what might well be a high PR, paid directory in future.
Save time in having your website manually submitted to a hand-picked list of quality web directories.
Page 11 of 53
Directory submissions do not help increase website traffic
You can make use of directory submissions to build targeted links to your site.
You can do so by targeting specific keywords for which you want to rank in the
titles that you submit for your site. Titles that aresubmitted become the anchor
text or the link text with which directories will link to your site.
Getting relevant links with targeted anchor text will improve the search engine
rankings for the terms you have targeted. The higher you rank, the more
visibility you gain as a direct result of which you could expect an increase in the
volume of traffic to your site.
However, it is important to continue to build links through directories regularly.
A constant flow of relevant directory links with targeted anchor text will help
you achieve and maintain top rankings.
There’s no point submitting to directories that look similar to each other
Although several directories may seem similar in termsof layout structure and
the categories they contain, this does not in any way mean that the directories
will not be valued independently. There are many directory templates available
on the web. Several directories may use a single template. However this does not
mean that all these directories are the same. They may look alike and even
contain similar categories, but each directory would have its own separate
editorial staff that review and value the websites submitted, according to the
guidelines of that particular directory.
Hence, the links that a site may receive will vary fromone another, each coming
from a separate directory. As such each link will be counted and valued
independently by the search engines.
0 comments:
Post a Comment