How To Promote Your Website?

Sometimes, promoting a website seems like a big job made up of a thousand little things. That’s because it is. Overwhelmed? We all are. So let’s take a minute or two and put things in perspective.Here’s how to promote your website: a summary of everything all at once, all in one place.

The top of this chart shows the things we do as web marketers when promoting our websites. Ultimately, our job is to do three things:

• Create content
• Promote content
• Measure results

Below it is a funnel that shows what our audience and visitors do.

“Nothing is particularly hard if you divide it into small jobs.”  Henry Ford had the right idea. So let’s break down each step in website promotion and add some links to useful resources.

Content Strategy

This is your plan. Let’s assume you already know who you are, your goals, and your place in the market. Assuming you already have a blog, newsletter template, email list, analytics, and a website designed to convert, here are the content strategy basics:

• Audience: who are they, where are they, what do they care about?
• Topics and Tone: how can you help them, how should it sound, how long should it be?
• Resources: where will content come from, who will publish and how often?

Content Development

It starts with web pages. This is your most important and visible stuff, often called “cornerstone” or “evergreen” content. Next come your blog posts and newsletters.This is your ongoing published content, and it includes guest posts on other sites, guests on your site, and earned media (PR). Don’t forget media, such as video and audio. Finally, consider “big content” such as ebooks, infographics, white papers, research, industry surveys, etc.

This is often listed as the number one challenge for promoting websites. Don’t panic. Start with baby steps, and focus on efficiency.

• Creating Content: Writing and producing, but also finding content you’ve already created. Useful: 5 Tips for Finding Content for Your Website, Blogging Criteria
• Repurposing Existing Content: Taking existing content and converting it into another format. Break down big pieces into smaller ones. Combine small pieces into bigger ones. Useful: Content Chemistry – The Periodic Table of Content
• Curating Content From Others: You don’t have to do all the work. Collaborate with others to produce content more efficiently. Useful: How to write when you have no ideas and no time.

Search Engine Optimization

Ranking in search engines is a great way to create awareness and fill the top of the funnel. If you’re good at search engine promotion, your traffic from search might look like this:

Search marketing can be very slow, but eventually, it can lead to a long, steady line or curve upward.

Assuming the website doesn’t have any technical flaws causing trouble, there are three main activities for promoting a website in search engines:

• Keyphrase Research: Selecting keywords that visitors will use and Google will like. Useful:What to write. How to rank.
• On-Page Keyword Usage: Putting those keywords in the right places the right number of times. Useful: On Page SEO Checklist
• Link Building: Building up the trust and authority of your site by encouraging other sites to link to you (like guest blogging, for example). Useful: How to Guest Blog Like a Champion

Social Media Marketing

Social media is a way to grow interest in your website. It can drive traffic and awareness at the top of the funnel, but also to strengthen the middle of the funnel. If you’re good at social media, your social traffic might look like this:

Traffic from social sources might have lots of ups and downs, but it’s consistent over the long run.

• Content Promotion: Promoting your content directly on social networks and targeted sharing. Useful: 33 Ways to Promote Your Content
• Research: Finding useful people and partners – host blogs’ editors, journalists, influencers, and prospects. Also, listening for topics and mentions of your brand.
• Online Networking: Conversation, relationship building, and promoting others’ content. Useful: 4 Step Guide to Creating Superfans

Email Marketing

This is a super powerful way to promote a website and especially useful at keeping in touch with people who are already aware of you. They’re in the middle of the funnel, and email helps to keep them interested and considering your brand. If you’re active in email marketing, traffic from these campaigns will look like this in your Analytics:

If links are tracked properly, traffic from email will be segmented in your Analytics …like a heartbeat.

• List Growth: Building an ever-growing list of interested subscribers. Useful: Email Signup Forms
• Subject Lines, Teaser Text, Calls to Action: Subscribers open the email when the subject line is compelling (short, descriptive subject lines are generally good). They click when the teaser text and call to action are compelling.
• Timing: Try sending emails at different times of day (mornings are generally good) and different days of the week (try sending on the weekend). Use A/B testing if your email marketing program makes this easy. Useful: Email Marketing Presentation from Wine and Web (slides 34-38)

Analytics

As you can see, we’ve been measuring things all along. Make sure that goals are set up so you can see how many visitors become leads and subscribers. Also be sure that filters are set up so traffic from your office isn’t affecting your stats.

• Trends: Are visits from the various traffic sources going up? Are leads and subscribers going up?
• Retro Keyword Design: Find pages that are already ranking for phrases, then edit those pages to better indicate their relevance for the phrase. Useful: Keyword Design Poker: the fastest way to increase traffic.
• Tracking:  Are you tracking your email marketing or social campaigns? Use the Google URL Builder to see how effective your marketing is on pageviews, visits, and conversions. Useful:5 Email Marketing Secrets

Wait. What about advertising? We’re focused on content marketing here, not advertising. There are many ways to promote your website by buying traffic, but they are generally more expensive and less effective.

That’s it! That’s everything you need to know to drive traffic and promote your website. I realize this was a long post, but we hope that this breakdown makes it all seem easier. Remember, baby steps!

If you’d like to add anything (or complain that this was just another overwhelming to-do list) let us know with a comment below!

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Top and easy 50 Ways To Build Backlinks Fast And Easy

1. Sign up for Google’s Webmaster Tools and Bing Webmaster tools and read up about nofollow and dofollow links.
2. Get the seo toolbar from seobook.com. Or theWebRank Toolbar here. Like webmaster tools, it won't help you get backlinks but it will help you take care of them.
3. Add your free dofollow backlinks here at Picnic Website Code Tutorials. Or Donate a couple bucks to websitecodetutorials.com and get a backlink on all my tutorial pages.
4. Keep track of your backlinks in order to know where to point your efforts.
5. Find other sites in your niche and invite them to partner with you. Each of you can add each others links to your blogroll.
6. Leave meaningful comments on other blogs and include a link to your site - preferably dofollow ones.
7. Receive the title of top commentor and get your backlink on every page of their site.
8. Add your site to directories. Free: R-TT Directory, So Much, Ranking Directory, Directory World, Net Insert, All The Websites, MavicaNET. Paid: Family Friendly Sites, Ask Bee, DirBull.com, DMOZ, Yahoo! Directory (expensive but worth it).
9. Get Angela’s high pagerank backlinks - 20 PageRank 8 and 9 backlinks for $10. I bought it. It's legit.
10. Subscribe to Angela’s 30 monthly high PR backlinks for $5 - based on the responses at WarriorForum it's also legit.
11. Software Submissions. Old school SEO tactic that works. Most software submission sites have backlink profiles like (PR8). Like CNET.com. There are many other software sites you can submit to like... FileDudes.com (PR5),DownLoadJunction.com (PR5), SoftAward.com (PR4), SoftTonic.com (PR6). You don't need to create an open source operating system to get your software (and link) on these directories. Most of these directory accept video game submissions. Head over to Sploder.com (free) and make an easy puzzle game. Save it as an .exe or PAD file and submit it.
12. Follow Pat Flynns Method of building backlinks.
13. Free one-way backlink from nickstraffictricks.com
14. Write quality content which attracts 1000 times the traffic and builds links naturally.
15. dropmylink.com helps you use Google to find thousands of sites to drop your links on and create backlinks.
16. Submit Your Site to Website Feedback Sites. Most of them allow a dofollow link back to your site. To get a link from these sites all you need to do is submit your site with a little description of how you want to improve it. Here are some Website Feedback Sites to get links from... ConceptFeedback.com (PR5), ABTests.com (PR5), BounceApp.com (PR5),SuggestionBox.com (PR4).
17. The massive dofollow backlink list
18. Easy EDU Links. How to tut. It’s commonly accepted knowledge that .EDU and .GOV backlinks are valued very highly when Google decides on your search rank position. The “trick” is finding blogs and forums on .EDU domains, where they can leave useful comments that link back to their sites. Here is a great Google query to find .EDU blogs. Google... site:.edu inurl:blog “post a comment” -”you must be logged in”, site:.edu "your niche", site:.edu "your niche" + "resources", site.edu: "your niche" + "links", site.edu: "your niche" + "other sites".
19. How to find CommentLuv enabled blog comments - AKA nofollow backlinks.
20. Submit Your Site to Blog Aggregators. You can get a dofollow link on most blog aggregators for free. Just submit your site, add some code to a post to confirm you're the owner and wait for someone from the aggregator to stop by and take a look at your site. When they approve it you'll have your own page on the aggregator with a dofollow link to your site. Easy peasy. Here are some blog aggregators to submit to... Technorati.com (PR8), Alltop.com (PR7), Blogarama.com (PR6),Liquida.com (PR5)
21. Guest post on another site is a great way to get a quality keyword ridden backlink.
22. Be at ease when people steal your content instead of mad. Inter-site-link more within your articles and make these links absolute links. This way half the people that steal your content verbatim will also include these backlinks to your site. Good way to hedge your bets.
23. Build a Blog Network. A high quality blog network is one of the best SEO investments you can make. You’re in the driver’s seat and can funnel massive amounts of link juice wherever you want. If your worried about Google finding out you can take the following precautions... Private whois information, different hosting plans (NOT different IPs…completely different hosting from different companies), different themes and designs, different permalink structures, different content management systems (Drupal, WordPress, Joomla etc.) Everything in moderation. If you don't go too crazy linking a hundred times in each of your blogs I would not worry about the extra precautions. A couple links here and there is plenty and is not going to deindex you.
24. Interview someone in your niche. They’ll likely link to the interview and tweet about it because it makes them feel important.
25. Create good flashy titles and headings. Doing so will promote others linking to your article - given it's good of course.
26. See where the competition is placing their backlinks. Just look at the top 10 results for your keyword phrase and figure out where their back links come from?
27. Get a back link by helping out reporters that are looking for experts in your field. http://www.helpareporter.com. Major international media outlets like MSNBC.com and The Huffington Post use HARO to find sources for their articles.
28. Yahoo answers – You can get backlinks by responding to questions.
29. Buy links on sites offering such. My site is one such example where you can buy a link. Or use texlinkbrokers.com.
30. You can get a backlink from posting in Youtube video comments section.
31. Find Guest Posting Gigs on Twitter. You can tap into the underutilized power of Twitter search to find sites that are posting guest posts on the reg. You KNOW that the sites that have tweeted their guest posts in the last week must be posting on a regular basis. Here are some search strings to use in Twitter search... "your nice" + guest post, "your niche" + guest author, "your niche" + write for us, "your niche" + guest article.
32. Squidoo & Hubspot – make a page and link to yourself.
33. Go crazy at all the social bookmarking sites.
34. Set up an RSS Directory for you site.
35. Go crazy and add links back to your sites in all the social media channels.
36. Give testimonials whenever you buy a new product, service, membership, or anything else online, leave a testimonial. Testimonials will commonly have a link to your website within them to prove the testimonial is real. This will give you a free backlink if the company likes your testimonial and uses it on their website. Give testimonials even if you didn't buy the product. You should have a fair amount of knowledge about the product so you can write a good review of course. Companies big and small LOVE to show off their customer testimonials. When you do write one, make sure to tell them that they can put it on their homepage or a testimonial page. To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask. When you see an authority site with testimonial links you could buy their product or service just to give a testimonial and get a link.
37. Tap all your friends and acquaintances for backlinks. If they won't do it they're not your friend.
38. Link bait - here are 20 link baiting ideas.
39. Web 2.0 Profiles that allow you to create profiles and interact with others provide high PageRank, “do follow” links to the website listed in your profile. Examples include www.linkedin.com, www.flickr.com, www.twibs.com, and www.zoominfo.com.
40. Article submissions at the likes of ezinearticles.com and etc with your link/info at the end of it.
41. Get backlinks from Google itself.
42. Submit to Audio Sharing Sites. These audio sharing sites are PR powerhouses and can move your site in the SERPs. Create a piece of audio (preferably music) and upload it to these sites, which give you a nice dofollow link in exchange: Examples are... Reverbnation.com (PR6), BandCamp.com (PR7), Sutros.com (PR5), MobyPicture.com (PR5)
43. Buy Expired Domains at GoDaddy Auctions, SnapNames or NameJet. Buy a aged domain with quality links pointing to it. Then 301 redirect it to your new site. Apparently this technique is gold.
44. Donate to Charity. There are A TON of dead broke PR6+ site owners that will gladly hand over a link in exchange for a few bucks. You can find some on your own by using these search strings... “donate to us”, “contributors page”, “sponsors page”, allintitle: “contributors”, allintitle: “sponsors”.
45. Using Fiverr network, find a webmaster or other who is selling a contextual link on his site who has as high PR and many backlinks. Finding these is easy. Type these into Fiverr’s search field... “I will post your content”, “guest post on my”, “I will post your article”.
46. Forum signatures. Most forums allow you to post a link to your site in the signature section.
47. Test out the hundreds of Guestbook demos. You can add your backlink to each.
48. Scoop It Get dozens of high PR links with a few minutes work. Scoop It is a site where people aggregate their favorite content around the web into a magazine format. Get people to post your site by using Scoop It's built in suggestion feature. Search for a high PR Scoop It page and hit "suggest". Send the person a quick message and let them know about your content.
49. Infographics. Get a halfway decent infographic made from someone on Odesk or Elance for less than $75. Be creative, make something unique and then hire someone on the cheap to make it DIY-style via Piktochart. Submit it to infographic sharing sites, like these... Visual.ly (PR7), DailyInfoGraphic.com (PR5), AmazingInfoGraphics.com (PR4),OmgInfoGraphics.com (PR3). Then reach out to bloggers in your niche and offer them the infographic as a guest post.
50. Resources link building. Using your niche search in Google using these search strings... "niche" + "resource page", "niche" + "resources", "niche" + "recommended sites", "niche" + "links". Now email them and just ask for a link.

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How to Index a Website in Google Search in 24 Hrs [Case Study]

Having a website today is an essential part of online presence and it’s important that people or target customer can find your website by your brand name in search engine. Many businesses already started adding a blog with their website for faster indexing and for more exposure from search engine and social media. Here in this article, I’m going to help you get your site in search engine within no time.

Recently I worked on Two websites, one for my client and one for myself. Challenge was to index a website in Google within 24 hours. This is not an easy task but not tough too. A proper strategy will help you to put the website in search engine within 24 hours or may be a couple of hours.

• Google Page rank 3 for a Website with no content?

You can try this with any new domain you have bought or any site which you created but you are not getting any traffic from search engines. very first, step is to check if your site is indexed in Google or any other search engine or not. Go to Google.com and type site:domain.com

Replace domain.com with actual domain name (ex: shoutmeloud.com) and check if site is indexed or not. If there is no results, it’s time to work on following given step and get your site in Google. Here is a screenshot for above query:

Why to index a website?

I know many people here are not aware of the term indexing. Indexing in SEO means, making search engine keep a record of your WebPages in search engine. We should target all major search engine (Google, Bing).

Here is the synopsis of strategy which I used to put both the website in search engine within 24 hours. Apart from Onpage SEO optimization like meta tags, meta keywords, meta description and On site SEO (Noindex, nofollow) robots.txt, sitemap main strategy was put the website in search engine in few hours.

Well, before you try to index a website (new), make sure you have your content ready. As you don’t want Google bot to come and just crawl your empty homepage. As I mentioned above, make sure you do all basic On site SEO and then work on the below method to  get your site indexed fast.

Guide to Index a Website in Google within hours of time:

Well, this strategy should work with all website as we will be using external sites to send crawler on our site. Though, it all depends how fast Google update the new indexed pages, or if you are doing this for your client, you might like to check index status in all countries to check for data replication delay.

Submission to Blog networks :

We talk about blog directories and blog networks and most of SEO expert they were the things of the past, but it’s not that true. Even today it works. But like old time, you should not submit your blog to every blog network or blog directories. Instead submit your blog to selected blog network and directories. Avoid link exchange blog directories!.  Here are 2-3 Blog directories/network Which I prefer and suggest to my readers :

Technorati :

Technorati is one of the biggest blog directory in the world. By submitting your site in Technorati, you not only boosting your site reputation but also it will help to get your site indexed fast. Read: How to submit site to Technorati?

Blogcatalog:

This is one of my favorite because this blog network drive lots of traffic and link back to my blog always.

Sitemap Submission :

Sitemap is created to help search engine crawler to effectively crawl your blog. Make sure you have created your or client sitemap. Now submit sitemap to Google/ Bing/ Yahoo / Ask and popular search engine you can think of. Read:

• How to submit your blog sitemap to Yahoo
• How to submit your sitemap to Bing
• How to submit your sitemap to Google

Commenting Dofollow/Comment luv

Since it was a paid job and had to get it done within given time frame. I added almost 30+ comments for both the blog on comment luv blog. I didn’t checked for dofollow or nofollow attribute. But what I did was, commented on popular and high traffic blogs. This confirmed that search engine bots will follow the comment link and will land into my blog and that’s what happened.

• Recommended read: Blog commenting : Practical guide for Link builders

Popular website Stats program :

How many of you know about Websites which keep stats of domain or show the price and value of any domain. This is a nice way to get your site indexed. Though submitting to multiple stats site is not easy and we can use free tools like IMT website submitter. All you need to add link and anchor text and IMT submitter will submit your site to sites like who.is, “website stats” and other such sites. Here is the link : IMT Website submitter.

Social Bookmarking submission :

This is another method which is very effective. Though somehow within 4 hour my website was in search engine and I didn’t had to go for submission. In case even if I had to, I would have gone for Mixx, Digg and delicious.

• Read: 4 free automatic bookmarking tool

Guest posting:

If you budget is high or you have patience, prepare 5-10 quality posts and ask your fellow blogger on the same niche to publish on their blog as guest author and enjoy the backlink. If you doing it for a client, buy 5-10 articles and do the same. Along with backlink it will also help to get some traffic for your blog. Try to guest post on popular , high page rank and regularly updated website.

Read : How to create Guest posting Campaign for success

Ping Services:

Ping services are another one great effective way to notify search engine for your existence. Pingomatic  is one such tool which you can use to notify multiple service at once. Though WordPress has default feature to ping services, but giving it a shot for the first time won’t hurt. Another one which you can try out is Pingler.

If you are using WordPress, you should check out : WordPress ping services.

And here is the result with in 4 hours :

Above screenshot is done for one of my website and I just tried indexing that parked domain site for the testing purpose. So, kindly avoid the meta description shown.  But for your website, make sure you add meta description and all other SEO details. You might not like search engine to index useless pages and part of your Website.

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How to SUBMIT SITEMAPS TO BING?

Sitemaps

Sitemaps are an excellent way to tell Bing about URLs on your site that would be otherwise hard to discover by our web crawler. There are several formats you can use as sitemaps to submit to Bing:

• XML Sitemap
• RSS 2.0
• Atom 0.3 & 1.0
• Text (a plain text file containing one URL per line)

SUBMIT SITEMAPS TO BING

You have a few options to submit sitemaps to Bing:

1. By advertising the sitemap in your robots.txt file using a Sitemap: directive
2. By pinging Bing using a HTTP request
3. From inside your Bing Webmaster Tools account, either directly from the Sitemap widget on your site’s Dashboard or from within the full-fledged Sitemapsfeature

We will get back to the first two options later. First, let’s look at how to submit and manage sitemaps from within your Bing Webmaster Tools account:

SUBMITTING SITEMAPS FROM YOUR DASHBOARD

You can submit your sitemap from within the Dashboard for your site in Webmaster Tools. Look for the Sitemaps widget and click Submit a Sitemap to show a text box in which you can enter the location of your sitemap file. Usually, the sitemap location will look something like http:www.contoso.com/sitemap.xml if it is an XML Sitemap or http://www.contoso.com/sitemap.txt if you’ve created a text file instead.  Either type will work equally well.

If you have an RSS feed that is automatically updated as you publish your content it can also be submitted here.  This is useful as it will help us capture fresh content every time you publish content.  Simply copy and paste the URL for your RSS feed into the submission form and click Submit.

SUBMITTING SITEMAPS FROM THE SITEMAPS FEATURE

In addition to submitting sitemaps from your Dashboard, you can submit and manage your sitemaps in Sitemaps feature inside Webmaster Tools located in theConfigure My Site section in the navigation pane.  In Sitemaps, you can submit a sitemap as follows:

1. Enter the full URL of the sitemap in the Submit a Sitemap text box
2. Click Submit

After you have submitted, the sitemap will be added to the list of sitemaps. Initially the status will be Pending. After Bing has fetched and processed the sitemap, we will update the status and the other details such as how many URLs we discovered while highlighting any issues encountered.  If you see an exclamation mark in front of a status you can see additional information about an error or issue we encountered by hovering over the icon.

Note: processing submitted sitemaps takes time and can take from a few hours up to a few days.

Resubmit

You can resubmit an already submitted sitemap by selecting the checkbox in front of the sitemap URL and clicking Resubmit.

XML Sitemap Indexes

If the sitemap URL you submitted points to an a XML Sitemap Index, you can click on the Sitemap URL and see details for all contained sitemaps.

USING A SITEMAP: REFERENCE IN ROBOTS.TXT

You can also leave a reference to your sitemap in your site’s robot.txt file. To do so, simply add the following line to your robots.txt, replacing the example sitemap location with the location of your sitemap or sitemap index:

Sitemap: http://www.example.com/sitemap.xml

For more information on robot.txt files, please refer to robotstxt.org

.

PINGING BING USING A HTTP REQUEST

If you have an automated system that generates your sitemap, you may find it easier to inform Bing about your sitemap by sending a HTTP request. Using your favorite method to send the request, use the following URL, replacing the example with your sitemap location and URL encoding everything behind the sitemap parameter:

http://www.bing.com/ping?sitemap=http%3A%2F%2Fwww.example.com/sitemap.xml

The server will respond with HTTP Status 200 (OK) if the submission was successful. Unlike the submission options inside Webmaster Tools you will not get any information about the validity about the actual sitemap itself.

NOTE
If you’d like more programmatic flexibility consider using the Bing Webmaster API and its methods to submit and get details about sitemaps.

XML SITEMAP VERSUS RSS FEEDS

WHEN TO USE XML SITEMAPS?

XML Sitemaps are the best way of providing Bing with a comprehensive "snapshot" of all relevant URLs on your site at a given time. Ideally, this snapshot is updated daily to keep the snapshot fresh, so that it always contains the latest/greatest overview of all your published URLs.

WHEN TO USE RSS (OR ATOM) FEEDS?

On the other hand, RSS and Atom feeds are the preferred way of informing us about brand new URLs on your site. Ideally, the RSS or Atom feed is generated in real-time and contains only your most recent new pages or posts. You can use this fresh RSS or Atom feed in combination with a comprehensive XML Sitemap.

NOTE

Although the URLs contained inside your XML Sitemap, RSS, or Atom feed naturally can change to reflect either the latest snapshot of your site or the last published pages or posts, the URL of the submitted Sitemap or feed should stay the same over time. You should not use date stamps or other incremental post-fixes inside the name of the XML Sitemap or feed that cause the URL to change each time you generate them.

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What is sitelink? What is meant by "demote a sitelink"?

Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms.If you have a Google Adwords program you can create campaign and adgroup level sitelinks. The site owner can, however, block individual sitelinks, which may be useful if he deems them unhelpful. There are a minimum of three and a maximum of eight sitelinks per site. According to John I Jerkovic, "Every site should strive to get sitelinks, as they imply authority as well as web presence. Sitelinks also occupy additional search results screen real estate, the space that pushes your competitors further down the results page — something to be desired." Sitelinks are also said to appear "on some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches)".

Search engine optimization experts consider sitelinks to be an important measure of how "trusted" a site is, and accordingly have attempted to deduce what causes them to appear. These efforts have included looking at Google patents.According to these patents, sitelinks are derived from user behavior, in particular, the number of times a page has been accessed, the amount of time spent on the page, and from the content of the page itself—whether the page contains commercial transactions, etc. In an alternative embodiment, it is suggested that web-site providers might provide the search engine system with a list of favoured web-pages within their own web-site.

Sitelinks with less than 15 characters seem to perform best, according to Google Senior Product Manager Jerry Dischler.There is also an unrelated paid Sitelinks feature associated with Google sponsored links, that allows site owners to submit up to 10 links and allow Google to pick the 4 that are most pertinent to the search.

Sitelinks

The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

1: The main search result

2: Sitelinks

We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.

At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.

If you think that a sitelink URL is inappropriate or incorrect, you can demote it. Demoting a URL for a sitelink tells Google that you don't consider this URL a good sitelink candidate for a specific page on your site. Google doesn't guarantee that demoted URLs will never appear as a sitelink, but we do consider a demotion a strong hint that we'll try to honor when generating sitelinks.

Demote a sitelink URL:

1. On the Webmaster Tools Home page, click the site you want.
2. Under Search Appearance, click Sitelinks.
3. In the For this search result box, complete the URL for which you don't want a specific sitelink URL to appear.
4. In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote.

Once you've demoted or undemoted a sitelink, it can take some time for search results to reflect your changes.

You can demote up to 100 URLs, and demotions are effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.

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