Introducing New Feature: Sitelink Extensions in Bing Ads

Just in time for the holiday shopping season, we are delighted to announce the availability of Sitelink Extensions on the Yahoo! Bing Network!

Sitelink Extensions will:
-    Drive deeper engagement with your potential customers by allowing them to connect directly with relevant and important portions of your site.
-    Allow you to create and update additional messaging and information to without modifying your text ads or keywords.
-    Be available on both Yahoo! and Bing search pages.

This short video provides a quick introduction to Sitelink Extensions, below is an example ad:

Over the last few months, we have worked closely with our advertisers across many different industries to build and fine tune our Sitelink Extensions experience. A special “Thank you!” goes out to our beta customers for helping shape this offering.

It is worth noting that during our pilot phase of Sitelink Extensions, most of our advertisers experienced an increased click-through rate of 15-25% compared to a standard search ad without Sitelink Extensions -- many did much better than that. These additional text + URL pairs have the capability to help you drive improved ROI, so I encourage you to try them out today.

You can create Sitelink Extensions now through the Bing Ads user interface, the latest version of the Bing Ads Desktop Editor, and through the Bing Ads API. Simply log into Bing Ads, navigate to the Campaigns tab and then click on the ‘ad extensions’ sub-tab. You will find this new sub-tab adjacent to the familiar sub-tabs for keywords, ads and ad groups.

You can read more about Sitelink Extensions on our help pages.  Rest assured that we intend to continue to build upon this first release of Sitelink Extensions, and we have great updates in the pipeline – including availability outside the U.S. – planned for the relatively near future.