Your guess is as good as mine. Sometimes they will, sometimes they won’t. You can
always tell Google about them or out them in Google forums. If you have the energy
to be bothered with that – perhaps focusing some of this on making your site a better
landing prospect for Google’s customers is a more productive use of your time.
Why doesn’t Google just ignore bad links?
Where would the fun in that be? Google wants our focus on low quality backlinks
now, and so, it is. It’s in Google’s interest to keep us guessing at every stage of seo.
Is linkbuilding Dead?
No – this is what seo (I use the term collectively) is all about. If Google didn’t do this
every now and again, ‘search engine optimisation’ wouldn’t exist. Opportunity will
exist as long as Google doesn’t do away with organic listings because they can’t be
trusted or produce a ‘frustrating’ user experience in themselves. Not until Google
convince people of that.
One thing has been constant in Google since day 2. SPAM, or Sites Positioned
Above Me. I think it’s safe to say there will always be spam; some of
your competition will always use methods that break the rules and beat you down.
There will be ways to get around Google – at least, there always has.
I can tell you I am auditing the backlink profiles of clients we work with – and new
projects I’m invited to advise on. Those obviously manipulative backlinks aren’t going
to increase in quality over time, and if Google is true to its word, it might just slap us
for them.
Matt said that there will be a large Penguin (“webspam algorithm update”) update in
2013 that he thinks will be one of the more talked about Google algorithm updates
this year. Google’s search quality team is working on a major update to the Penguin
algorithm, which Cutts called very significant.
always tell Google about them or out them in Google forums. If you have the energy
to be bothered with that – perhaps focusing some of this on making your site a better
landing prospect for Google’s customers is a more productive use of your time.
Why doesn’t Google just ignore bad links?
Where would the fun in that be? Google wants our focus on low quality backlinks
now, and so, it is. It’s in Google’s interest to keep us guessing at every stage of seo.
Is linkbuilding Dead?
No – this is what seo (I use the term collectively) is all about. If Google didn’t do this
every now and again, ‘search engine optimisation’ wouldn’t exist. Opportunity will
exist as long as Google doesn’t do away with organic listings because they can’t be
trusted or produce a ‘frustrating’ user experience in themselves. Not until Google
convince people of that.
One thing has been constant in Google since day 2. SPAM, or Sites Positioned
Above Me. I think it’s safe to say there will always be spam; some of
your competition will always use methods that break the rules and beat you down.
There will be ways to get around Google – at least, there always has.
I can tell you I am auditing the backlink profiles of clients we work with – and new
projects I’m invited to advise on. Those obviously manipulative backlinks aren’t going
to increase in quality over time, and if Google is true to its word, it might just slap us
for them.
Matt said that there will be a large Penguin (“webspam algorithm update”) update in
2013 that he thinks will be one of the more talked about Google algorithm updates
this year. Google’s search quality team is working on a major update to the Penguin
algorithm, which Cutts called very significant.
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