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Monday, 3 March 2014

Which Is Best For Google – Subfolders or Files?

Another one to forget about. Sometimes I use subfolders and sometimes I
use files. I have not been able to decide if there is any real benefit (in terms of
seo) to using either. A lot of CMS these days (2012) seem to use subfolders in
their file path, so I am pretty confident Google can deal with either.
I used to prefer files like .html when I was building a new site from scratch, as
they were the ’end of the line’ for search engines, as I imagined it, and a
subfolder (or directory) was a collection of pages. I used to think it could take
more to get a subfolder trusted than say an individual file and I guess this
sways me to use files on most websites I created (back in the day). Once
subfolders are trusted, it’s 6 or half a dozen, what the actual difference is in
terms of ranking in Google – usually; rankings in Google are more determined
by how RELEVANT or REPUTABLE a page is to a query.
In the past, subfolders could be treated differently than files (in my
experience). Subfolders can be trusted less than other subfolders or pages in
your site, or ignored entirely. Subfolders *used to seem to me* to take
a little longer to get indexed by Google, than for instance .html pages.
People talk about trusted domains but they don’t mention (or don’t think) some
parts of the domain can be trusted less. Google treats some subfolders…..
differently. Well, they used to – and remembering how Google used to handle
things has some benefits – even in 2012.
Some say don’t go beyond 4 levels of folders in your file path. I haven’t
experienced too many issues, but you never know.
UPDATED – I think in 2012 it’s even less of something to worry about.
There are so much more important elements to check

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