I get asked this all the time –
How much text do you put on a page to rank for a certain keyword?
Well, as in so much of SEO theory and strategy, there is no optimal amount
of text per page.
Instead of thinking about the quantity of the text, you should think more about
the quality of the content on the page. Optimise this with searcher intent in
mind. Well, that’s how I do it.
I don’t subscribe that you need a minimum amount of words or text to rank in
Google. I have seen pages with 50 words out rank pages with 100, 250, 500
or 1000 words. Then again I have seen pages with no text rank on nothing but
inbound links or other ‘strategy’. In 2012, Google is a lot better at hiding away
those pages, though.
At the moment, I prefer long pages and a lot of text, still focused on a few
related keywords and keyphrases to a page. Useful for long tail keyphrases
and easier to explore related terms.
Every site is different. Some pages, for example, can get away with 50 words
because of a good link profile and the domain it is hosted on. For me, the
important thing is to make a page relevant to a user’s search query.
I don’t care how many words I achieve this with and often I need to
experiment on a site I am unfamiliar with. After a while, you get an idea how
much text you need to use to get a page on a certain domain into Google.
One thing to note – the more text you add to the page, as long as it is unique,
keyword rich and relevant, the more that page will be rewarded with more
visitors from Google.
There is no optimal number of words on a page for placement in Google.
Every website – every page – is different from what I can see. Don’t worry too
much about word count if your content is original and informative. Google will
probably reward you on some level – at some point – if there is lots of unique
text on all your pages.
Character Counter Tool
How much text do you put on a page to rank for a certain keyword?
Well, as in so much of SEO theory and strategy, there is no optimal amount
of text per page.
Instead of thinking about the quantity of the text, you should think more about
the quality of the content on the page. Optimise this with searcher intent in
mind. Well, that’s how I do it.
I don’t subscribe that you need a minimum amount of words or text to rank in
Google. I have seen pages with 50 words out rank pages with 100, 250, 500
or 1000 words. Then again I have seen pages with no text rank on nothing but
inbound links or other ‘strategy’. In 2012, Google is a lot better at hiding away
those pages, though.
At the moment, I prefer long pages and a lot of text, still focused on a few
related keywords and keyphrases to a page. Useful for long tail keyphrases
and easier to explore related terms.
Every site is different. Some pages, for example, can get away with 50 words
because of a good link profile and the domain it is hosted on. For me, the
important thing is to make a page relevant to a user’s search query.
I don’t care how many words I achieve this with and often I need to
experiment on a site I am unfamiliar with. After a while, you get an idea how
much text you need to use to get a page on a certain domain into Google.
One thing to note – the more text you add to the page, as long as it is unique,
keyword rich and relevant, the more that page will be rewarded with more
visitors from Google.
There is no optimal number of words on a page for placement in Google.
Every website – every page – is different from what I can see. Don’t worry too
much about word count if your content is original and informative. Google will
probably reward you on some level – at some point – if there is lots of unique
text on all your pages.
Character Counter Tool
0 comments:
Post a Comment