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Friday, 28 February 2014

Link Out To Related Sites

I am old school. I regularly link out to other quality relevant pages on other
websites where possible and where a human would find it valuable.
I don’t link out to other sites from homepage. I want all the PR residing in
the home page to be shared only with my internal pages. I don’t link out to
other sites from my category pages either, for the same reason.
I link to other relevant sites (a deep link where possible) from individual
pages and I do it often, usually. I don’t worry about link equity or PR
leak because I control it on a page to page level.
This works for me, it allows me to share the link equity I have with other sites
while ensuring it is not at the expense of pages on my own domain. It may
even help get me into a ‘neighbourhood’ of relevant sites, especially when
some of those start linking back to my site.
Linking out to other sites, especially using a blog also helps tell others that
might be interested in your content that your page is ‘here’. Try it.
Generally I won’t link out to sites using the exact keyword /phrase I am
targeting, but I will be considerate, and usually try and link out to a site using
keywords these bloggers / site owners would appreciate.

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