A Bastian of crap and unethical search engine optimisation companies – the
meta-keywords tag. How many crap seo companies mention cleaning and
optimising this tag in their presentations? Companies that waste time on these
waste clients’ money.
<meta name="Keywords" content="seo, search engine optimisation,
optimization">
I have one piece of advice with the meta keyword tag, which like the title tag,
goes in the head section of your web page, forget about them.
If you are relying on meta-keyword optimisation to rank for terms, you’re dead
in the water. From what I see, Google + Bing ignores meta keywords - or at
least places no weight in them to rank pages. Yahoo may read them, but
really, a seo has more important things to worry about than this nonsense.
What about other search engines that use them? Hang on while I submit my
site to those 75,000 engines first [sarcasm!]. Yes, 10 years ago search
engines liked looking at your meta-keywords. I’ve seen OPs in forums ponder
which is the best way to write these tags – with commas, with spaces, limiting
to how many characters. Forget about meta-keyword tags – they are a
pointless waste of time and bandwidth. Could probably save a rain-forest with
the bandwidth costs we save if everybody removed their keyword tags?
Tin Foil Hat Time
So you have a new site….. you fill your home page meta tags with the 20
keywords you want to rank for – hey, that’s what optimisation is all about, isn’t
it? You’ve just told Google by the third line of text what to sandbox you for and
wasn’t meta name=”Keywords” originally for words that weren’t actually on the
page that would help classify the document? Sometimes competitors might
use the information in your keywords to determine what you are trying to rank
for, too….
If everybody removed them and stopped abusing meta keywords Google
would probably start looking at them but that’s the way of things in search
engines. I Ignore them. Not even a ‘second order’ effect, in my opinion.
meta-keywords tag. How many crap seo companies mention cleaning and
optimising this tag in their presentations? Companies that waste time on these
waste clients’ money.
<meta name="Keywords" content="seo, search engine optimisation,
optimization">
I have one piece of advice with the meta keyword tag, which like the title tag,
goes in the head section of your web page, forget about them.
If you are relying on meta-keyword optimisation to rank for terms, you’re dead
in the water. From what I see, Google + Bing ignores meta keywords - or at
least places no weight in them to rank pages. Yahoo may read them, but
really, a seo has more important things to worry about than this nonsense.
What about other search engines that use them? Hang on while I submit my
site to those 75,000 engines first [sarcasm!]. Yes, 10 years ago search
engines liked looking at your meta-keywords. I’ve seen OPs in forums ponder
which is the best way to write these tags – with commas, with spaces, limiting
to how many characters. Forget about meta-keyword tags – they are a
pointless waste of time and bandwidth. Could probably save a rain-forest with
the bandwidth costs we save if everybody removed their keyword tags?
Tin Foil Hat Time
So you have a new site….. you fill your home page meta tags with the 20
keywords you want to rank for – hey, that’s what optimisation is all about, isn’t
it? You’ve just told Google by the third line of text what to sandbox you for and
wasn’t meta name=”Keywords” originally for words that weren’t actually on the
page that would help classify the document? Sometimes competitors might
use the information in your keywords to determine what you are trying to rank
for, too….
If everybody removed them and stopped abusing meta keywords Google
would probably start looking at them but that’s the way of things in search
engines. I Ignore them. Not even a ‘second order’ effect, in my opinion.
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