What is Keyword Research? How to use Keywords?

The first step in any seo campaign is to do some keyword research. There are
many tools on the web to help with basic keyword research (including the
free Google Keyword Research Tool and SEMRUSH). You can use these
tools to quickly identify opportunities to get more traffic:
Example Keyword                    Search Volume
seo tutorial for beginners              1900

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seo tutorial pdf                             1000
how to seo a website                      880
seo tutorial step by step                720
how to seo your website                720
google seo tutorial                        320
best seo tutorial for novices           260
free seo tutorial                             210
free seo tutorials                           210
on page seo tutorial                       170
seo tutorials for beginners              170
all in one seo tutorial                     170
seo tutorial video                         140
how to seo website                      140
seo tutorial in urdu                         110
how to seo my website                  110
seo tutorial download                    91
joomla seo tutorial                         91
online seo tutorial                           91
seo tutorial in bangla                      91
seo tutorial free                             73
optimizare seo tutorial                    73
best seo tutorial                             58
basic seo tutorial                           58
bing seo tutorial                             58
step by step seo tutorial                46
beginners seo tutorial course        46
seo tutorial google                       46

Getting a site to the top of Google eventually comes down to your text content
on a page and external & internal link profile. Altogether, Google uses this
analysis to determine whether your no1 in Google or number 32, or de-indexed. There’s no magic bullet.
At any one time, your site is under some sort of filters designed to keep spam
sites out and deliver relevant results to human visitors. One filter may be
kicking in keeping a page down in the serps, while another filter is pushing
another page up. You might have poor content but excellent incoming links, or
vice versa.
Try and identify the reasons Google doesn’t link a particular page.
  Too few quality incoming links?
  Too many incoming links?
  No keyword rich text?
  Linking out to irrelevant sites?
  Too many ads?
  Affiliate links on every page of your site, found on a thousand other
websites?
Whatever, identify issues and fix them. Get on the wrong side of Google and
your site might well be MANUALLY reviewed – so seo your site as if, one day,
you will be getting that review.
The key to successful seo, I think, is persuading Google that your page is
most relevant to any given search query. You do this by good unique keyword
rich text content and getting “quality” links to that page. Next time your
developing a page, consider what looks spammy to you is probably spammy
to Google. Ask yourself which pages on your site are really necessary. Which
links are necessary? Which pages are getting the “juice” or “heat“. Which
pages would you ignore?
You can help a site along in any number of ways (including making sure your
page titles and meta tags are unique) but be careful. Obvious evidence of
‘rank modifying’ is dangerous.
I prefer simple seo techniques, and ones that can be measured in some way. I
don’t want to just rank for competitive terms, I want to understand the
reason why I rank for these terms; At Hobo we try to build sites for humans
AND search engines. Make a site relevant to both for success in organic
listings and you might not ever need to get into the techy side of SEO like
redirects and URL rewriting. Of course, to beat the competition in an industry
where it’s difficult to attract quality links, you have to get more “technical”
sometimes.
There are no hard and fast rules to long term seo success, other than
developing quality websites with quality content and quality links pointing to it.
You need to mix it up and learn from experience. Remember there are
exceptions to nearly every rule, and you probably have little chance
determining exactly why you rank in search engines. I’ve been doing it for over
10 years and everyday I’m trying to better understand Google, to learn more
and learn from others’ experiences. It’s important not to obsess about the
minute seo specifics unless you really have the time to do so!
THERE IS USUALLY SOMETHING MORE VALUABLE TO SPEND THAT
TIME ON.
There are some things that are apparent though.
  Don’t build a site in Flash
  Don’t build a site with Website Frames
  Don’t go mad generating thousands of back links
  Don’t hide lots of text from visitors but show to Google
  KISS – Keep it simple, stupid.